Senior Category Strategy Lead — Hybrid, Data-Driven Growth

Campbell's; New Jersey; Hybrid; USD 139,000 - 191,000; Full time

Benefits offered by this job

Medical & Dental

Disability & Life

401(k) Matching

Unlimited PTO

On-site Fitness

ERGs

Job summary

Campbell's in New Jersey seeks a Senior Manager, Category & Shopper Strategy to lead initiatives across channels, focusing on distribution, shelving, and retailer strategy. You will translate data into actionable insights and publish selling materials to support item introductions and price priorities.

The role partners with Marketing and Insights, Sales Strategy, and Field teams, and requires 8+ years in CPG, with expertise in category management, analytics, and shopper insights.

Qualifications

• Bachelor’s Degree required.
• 8+ years CPG experience required; includes category management, analytics, sales, shopper insights, and strategy.
• Experience with syndicated data (IRI, Nielsen, Numerator) preferred.
• Strong communication and presentation skills.

Responsibilities

• Interacts with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations.
• Generates category, shopper, and consumer insights-based selling materials.
• Product and Assortment Prioritization based on category contribution and strategic brand initiatives to drive in market performance.
• Support price/pack architecture, channel strategy, and commercialization priorities.
• New Item Sell-In to drive Speed to Shelf.
• Aisle Flow and Planogram Recommendations.
• Provides senior-level briefings on category trends and research findings.
• Develops effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management.
• Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams.
• Develops communication strategy to implement key research insights into business plans at the customer level.
• Creates direction for joint business planning development and for the category management function based on insights.
• Supports field peers, as needed, in preparation for key meetings with priority customers.
• Engages with key customers to gain and share insights.

Skills

Category Management

Analytics & Reporting

Customer Sales / Management

Shopper Insights

Category Strategy

Storytelling & Presentation

Data Analysis

Excel

PowerPoint

Communication

Education

Bachelor's Degree

Tools

JDA

Apollo

Excel

Job description

Campbell's in New Jersey seeks a Senior Manager, Category & Shopper Strategy to lead initiatives across channels, focusing on distribution, shelving, and retailer strategy. You will translate data into actionable insights and publish selling materials to support item introductions and price priorities.

The role partners with Marketing and Insights, Sales Strategy, and Field teams, and requires 8+ years in CPG, with expertise in category management, analytics, and shopper insights.