Senior Category Strategy Manager

The Campbell's Company; Camden (NJ); Hybrid; USD 114,000 - 157,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Disability insurance

401(k) with immediate vesting

Paid time off

Job summary

Campbell's is seeking an experienced professional to develop category strategy across assigned categories, leveraging consumer, shopper, and competitive insights to inform brand and commercial decisions.

You will partner with Brand, Sales, Insights and R&D to align strategy with priorities, build compelling narratives, and maintain a current view of market dynamics. This role requires 6+ years in CPG strategy and a Bachelor's degree, with hybrid work and periodic travel.

Qualifications

• Bachelor's degree required; 6+ years in CPG category strategy or related functions.
• Fluency with syndicated data (Circana / NielsenIQ), retailer POS, planograming and shopper insights.
• Strong analytical, strategic thinking and storytelling skills; ability to operate in a matrix environment.

Responsibilities

• Develop category strategy for assigned categories with integrated insights.
• Refresh cycles led by Sr Manager / Associate Director; contribute outputs and recommendations.
• Translate consumer, shopper, and competitive insights into strategic implications.
• Collaborate with Brand, Sales, Insights and R&D to align strategy with priorities.
• Create narratives and selling stories for customer teams and leadership.
• Track category trends, competition, and channel dynamics for scope.
• Conduct deep-dive analyses on opportunities, threats, and white space.

Skills

CPG category strategy

Brand insights

Advanced analytics

Circana / NielsenIQ

Retailer POS

Planograming

Storytelling & presentation

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Circana/NielsenIQ

Planograms

Job description

Campbell's is seeking an experienced professional to develop category strategy across assigned categories, leveraging consumer, shopper, and competitive insights to inform brand and commercial decisions.

You will partner with Brand, Sales, Insights and R&D to align strategy with priorities, build compelling narratives, and maintain a current view of market dynamics. This role requires 6+ years in CPG strategy and a Bachelor's degree, with hybrid work and periodic travel.