Hybrid Category Strategy Manager - CPG & Beverages

Campbell's; Georgia; Hybrid; USD 114,000 - 157,000; Full time

Benefits offered by this job

Benefits begin day one

401(k) with immediate vesting

Unlimited sick time & PTO

On-site fitness center access

On-site day care (Bright Horizons)

Company store access

Campbell’s Cares charitable matching $

ERGs

Job summary

Campbell's in Camden, NJ is seeking a driven Go-to-Market (GTM) professional to own the commercial agenda for an assigned sub-category. You will partner with the GTM Senior Sales Manager, brand teams and customers to drive category growth and share commitments.

You will develop and execute GTM plans, deliver net sales and gross profit targets, and translate plans into customer-facing selling stories. A strong data-driven mindset and collaboration across functions are essential.

Qualifications

• Bachelor’s degree required.
• 6 years in CPG sales, customer strategy & planning, brand, or related roles.
• Strong analytical capabilities with syndicated data and shopper insights.

Responsibilities

• Develop and execute the go-to-market plan for an assigned sub-category or category segment, including assortment, pack, price, and promotion strategy.
• Deliver Net Sales, Gross Profit, and share targets for the assigned scope.
• Partner with customer teams to translate the go-to-market plan into customer-specific selling stories and commercial outcomes.
• Support innovation gates, S&OP, and IBP routines with category inputs for the assigned scope.
• Maintain category, shopper, and competitive understanding for the assigned scope; surface risks and opportunities.
• Partner with Brand, RGM, Supply Chain, Finance, and Insights to deliver an integrated commercial agenda.
• Build category-led selling stories and customer-ready presentations.
• Support the GTM Sr Sales Manager on broader category priorities as required.

Skills

Analytical capability with syndicated

Retailer POS insights

Shopper insights tools

Education

Bachelor’s Degree

Job description

Campbell's in Camden, NJ is seeking a driven Go-to-Market (GTM) professional to own the commercial agenda for an assigned sub-category. You will partner with the GTM Senior Sales Manager, brand teams and customers to drive category growth and share commitments.

You will develop and execute GTM plans, deliver net sales and gross profit targets, and translate plans into customer-facing selling stories. A strong data-driven mindset and collaboration across functions are essential.