Category Strategy Manager — Insight-Driven Growth

Campbell Soup Company; Camden (NJ); Hybrid; USD 114,000 - 157,000; Full time

Benefits offered by this job

Fitness center access

Hybrid work model

Equal opportunity employer

Job summary

Campbell Soup Company seeks a Manager of Category Strategy to drive category strategy development across assigned categories. You will synthesize consumer, shopper, and retailer insights to shape shelving, assortments, and retailer plans.

You will collaborate with Brand, Sales, Insights, and R&D to align initiatives with innovation priorities. Ideal candidates bring 6+ years in category strategy within CPG, strong analytics, and fluency with syndicated data tools.

Qualifications

• Bachelor's or higher degree required.
• 6+ years in CPG category strategy, brand, or customer strategy & planning.
• Strong analytical and strategic thinking skills.
• Fluency with syndicated data, retailer POS, planograms, and shopper insight tools.

Responsibilities

• Develop category strategy outputs for an assigned category; best-in-class shelving, assortment, trends, and retailer strategy.
• Translate insights into clear strategic implications and recommendations.
• Partner with Brand, Sales, Insights, and R&D to align category strategy with priorities.
• Build category narratives and selling stories for customer teams and leadership.
• Maintain current view of category trends, competitive activity and channel dynamics.

Skills

Category strategy

Analytical thinking

Storytelling

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Circana / NielsenIQ

Job description

Campbell Soup Company seeks a Manager of Category Strategy to drive category strategy development across assigned categories. You will synthesize consumer, shopper, and retailer insights to shape shelving, assortments, and retailer plans.

You will collaborate with Brand, Sales, Insights, and R&D to align initiatives with innovation priorities. Ideal candidates bring 6+ years in category strategy within CPG, strong analytics, and fluency with syndicated data tools.