Senior Category & Shopper Strategy Leader

The Campbell's Company; Camden (NJ); Hybrid; USD 139,200 - 191,400; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Short/Long-term disability

AD&D insurance

Life insurance

401(k) with company match

Paid time off and holidays

Job summary

Campbell's is seeking a Senior Manager, Category & Shopper Strategy to lead strategic initiatives across channels, with a focus on distribution and shelving that aligns with merchandising and pricing priorities. You will synthesize syndicated data, develop insights, and craft selling materials for new items to support growth.

This hybrid role involves collaboration with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation to drive category leadership and optimize joint business

Qualifications

• Must have 8+ years in CPG with category management, analytics and insights.
• Experience leveraging syndicated data (IRI, Nielsen, Numerator).
• Strong communication and storytelling for senior leadership.
• Advanced Excel and PowerPoint proficiency.

Responsibilities

• Interact with senior Sales, Marketing, and Insights teams to develop strategic recommendations.
• Create category, shopper, and consumer insights-based selling materials.
• Prioritize product assortment to drive in-market performance.
• Support price/pack architecture and channel strategy.
• Lead New Item Sell-In to accelerate Speed to Shelf.
• Develop planogram recommendations and aisle flow.
• Prepare leadership briefings on trends and research findings.

Skills

Category Management

Analytics & Reporting

Customer Sales

Shopper Insights

Category Strategy

Syndicated Data

Space Management

Excel

PowerPoint

Communication

Storytelling

Data Analytics

Process Management

Education

Bachelor's Degree

Tools

JDA

Apollo

Excel

PowerPoint

Job description

Campbell's is seeking a Senior Manager, Category & Shopper Strategy to lead strategic initiatives across channels, with a focus on distribution and shelving that aligns with merchandising and pricing priorities. You will synthesize syndicated data, develop insights, and craft selling materials for new items to support growth.

This hybrid role involves collaboration with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation to drive category leadership and optimize joint business