Hybrid Category Strategy Lead, Food & Beverages GTM

Campbell Soup Company; Camden (NJ); Hybrid; USD 114,000 - 157,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) with match

Paid time off / Holidays

On-site fitness facility

Job summary

Campbell Soup Company in Camden, NJ is seeking a commercial leader to develop and execute the go-to-market plan for an assigned sub-category, including assortment, pack, price, and promotion strategy.

You will drive Net Sales, Gross Profit, and share targets, translate plans into customer-ready stories, and collaborate with Brand, RGM, Supply Chain, Finance, and Insights to deliver an integrated agenda.

Qualifications

• Bachelor's Degree.
• 6 years in CPG sales, customer strategy & planning, brand, or related commercial roles.
• Strong analytical capability with syndicated data (Circana / NielsenIQ), retailer POS, and shopper insight tools.

Responsibilities

• Develop and execute the go-to-market plan for an assigned sub-category or category segment, including assortment, pack, price, and promotion strategy.
• Deliver Net Sales, Gross Profit, and share targets for the assigned scope.
• Partner with customer teams to translate the go-to-market plan into customer-specific selling stories and commercial outcomes.
• Support innovation gates, S&OP, and IBP routines with category inputs for the assigned scope.
• Maintain category, shopper, and competitive understanding for the assigned scope; surface risks and opportunities.
• Partner with Brand, RGM, Supply Chain, Finance, and Insights to deliver an integrated commercial agenda.

Skills

CPG sales

Customer strategy & planning

Brand management

Analytical skills

Education

Bachelor's Degree

Job description

Campbell Soup Company in Camden, NJ is seeking a commercial leader to develop and execute the go-to-market plan for an assigned sub-category, including assortment, pack, price, and promotion strategy.

You will drive Net Sales, Gross Profit, and share targets, translate plans into customer-ready stories, and collaborate with Brand, RGM, Supply Chain, Finance, and Insights to deliver an integrated agenda.