Senior Campaign Marketer: ABM & Enterprise Growth

Kinaxis; Scottsdale (AZ); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible vacation

Flexible work options

Well-being programs

Virtual fitness classes

Mentorship programs

Recognition programs

Hackathons

Job summary

Kinaxis is seeking a Campaign Marketer to lead ABM and demand generation for strategic accounts. You will partners with Sales to build targeted account plans and allocate marketing investments across channels to accelerate pipeline and revenue.

In this role, you will design integrated 1:1 and 1:few campaigns, analyze intelligence and performance, and drive cross-functional alignment with Product Marketing, Field Marketing and Revenue Operations. Remote work options available.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 7 years of progressive B2B marketing experience with ABM, demand gen, integrated or revenue marketing.
• Strong analytical skills using engagement data and metrics.
• Experience partnering with Sales to develop account plans and go-to-market strategies.
• Proficiency with marketing automation, CRM and ABM platforms.

Responsibilities

• Develop and execute ABM strategies for strategic and enterprise accounts.
• Partner with Sales to identify priorities, build account plans, and align marketing investments.
• Design and orchestrate multi-channel 1:1 and 1:few marketing programs.
• Leverage account intelligence and analytics to optimize strategy and penetration.
• Collaborate with Product Marketing, Field Marketing, Revenue Ops and Sales.
• Manage demand requests and track key account metrics and ROI.

Skills

ABM marketing

Demand generation

Integrated marketing

Revenue marketing

Marketing automation

CRM platforms

Sales alignment

Analytical skills

Communication skills

Presentation skills

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Salesforce

6sense

LinkedIn

Highspot

Job description

Kinaxis is seeking a Campaign Marketer to lead ABM and demand generation for strategic accounts. You will partners with Sales to build targeted account plans and allocate marketing investments across channels to accelerate pipeline and revenue.

In this role, you will design integrated 1:1 and 1:few campaigns, analyze intelligence and performance, and drive cross-functional alignment with Product Marketing, Field Marketing and Revenue Operations. Remote work options available.