ABM Campaign Marketer for Enterprise Growth

Kinaxis; Boston (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible vacation

Flexible work options

Well-being programs

Virtual fitness classes

Mentorship programs

Recognition programs

Hackathons

Job summary

Kinaxis, a global leader in supply chain orchestration, is seeking a Campaign Marketer to lead ABM-powered marketing for strategic accounts from Boston (remote) or hybrid locations. You will partner with Sales to shape account plans and allocate investments across channels, driving engagement and revenue growth.

You will design 1:1 and 1:few campaigns, analyze engagement data, and optimize programs with the goal of accelerating pipeline.

Qualifications

• ABM and integrated marketing experience required.
• Proven ability to develop and execute ABM strategies with measurable impact.
• Strong analytical skills using engagement data and performance metrics.

Responsibilities

• Develop and execute account-based marketing strategies for strategic and enterprise accounts that drive engagement, pipeline growth, and revenue outcomes.
• Partner with Sales to identify priorities, build account plans, and align marketing investments to target opportunities.
• Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels to support account acquisition, expansion, and acceleration.
• Leverage account intelligence and analytics to optimize strategy and maximize business impact.
• Serve as the primary marketing advisor for assigned strategic account teams with ABM best practices.
• Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales on go-to-market executions.
• Manage demand requests and track key account metrics and outcomes.
• Utilize marketing automation and CRM platforms to launch campaigns and measure performance/ROI.
• Stay informed about industry trends and innovate marketing approaches.

Skills

ABM strategy

Demand generation

Cross-functional collaboration

Marketing analytics

Marketing automation

CRM platforms

Education

Bachelor's degree in marketing, communications, business

Tools

Salesforce

6sense

LinkedIn

Highspot

Job description

Kinaxis, a global leader in supply chain orchestration, is seeking a Campaign Marketer to lead ABM-powered marketing for strategic accounts from Boston (remote) or hybrid locations. You will partner with Sales to shape account plans and allocate investments across channels, driving engagement and revenue growth.

You will design 1:1 and 1:few campaigns, analyze engagement data, and optimize programs with the goal of accelerating pipeline.