Senior ABM Campaign Marketer for Strategic Accounts

Kinaxis; Houston (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

Flexible work options

Well-being programs

Virtual fitness classes

Mentorship and training

Career development

Recognition programs

Hackathons

Job summary

Kinaxis is seeking a Campaign Marketer to lead integrated ABM strategies for strategic and enterprise accounts. You will align with Sales to create account plans, launch 1:1 and 1:few programs, and drive engagement and revenue growth across global markets.

The role requires 7+ years in B2B marketing, strong analytics, and experience with Salesforce, 6sense, LinkedIn, and Highspot. Flexible, remote-friendly options are available.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 7+ years of progressive B2B marketing experience including ABM, demand generation, integrated marketing or revenue marketing.
• Proven success developing and executing ABM strategies that drive engagement, pipeline, and revenue.
• Experience partnering with Sales to develop account plans and aligned go-to-market strategies.
• Strong analytical skills leveraging data to inform decisions and optimize results.

Responsibilities

• Develop and execute account-based marketing strategies for strategic and enterprise accounts.
• Partner with Sales to identify priorities, build account plans, and align marketing investments.
• Design and orchestrate integrated 1:1 and 1:few marketing programs across channels to support account acquisition and expansion.
• Use account intelligence and analytics to optimize strategy and maximize impact.
• Provide guidance on ABM best practices across stakeholders and teams.
• Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales for coordinated strategies.
• Manage demand for ad-hoc marketing requests and track key account metrics.
• Utilize marketing automation and CRM to build, launch, and measure campaigns.

Skills

ABM experience

Demand generation

Integrated marketing

Analytics

Sales alignment

Marketing automation

CRM (Salesforce)

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

6sense

LinkedIn

Highspot

Job description

Kinaxis is seeking a Campaign Marketer to lead integrated ABM strategies for strategic and enterprise accounts. You will align with Sales to create account plans, launch 1:1 and 1:few programs, and drive engagement and revenue growth across global markets.

The role requires 7+ years in B2B marketing, strong analytics, and experience with Salesforce, 6sense, LinkedIn, and Highspot. Flexible, remote-friendly options are available.