Senior Brand Strategy Manager: Scalable Narratives & Growth

WD; San Jose (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

WD is seeking a Senior Manager, Brand Strategy to define WD’s brand positioning and narrative across enterprise and consumer portfolios, unifying storytelling and ensuring consistent execution globally.

You will collaborate with Product Marketing, Creative, Communications, and regional teams to shape brand platforms and messaging architectures that translate technical capabilities into compelling storytelling.

Qualifications

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
• Proven experience developing brand positioning and messaging frameworks at scale.
• Strong background managing creative agencies and integrated marketing programs.
• Experience operating within decentralized or global marketing organizations.
• Demonstrated ability to translate complex technology into compelling messaging.
• Experience building scalable brand systems, playbooks, or governance frameworks.
• Strong cross-functional collaboration across marketing, communications, and product teams.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling.
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology.
• Partner with executive leadership to align brand strategy with business priorities.
• Drive quarterly brand platform development cycles aligned to key market moments.
• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation.
• Develop messaging architectures that connect corporate positioning to product storytelling.
• Translate complex technical capabilities into clear, compelling messaging.
• Support executive communications and thought leadership narratives.
• Ensure consistent language across product, campaign, and corporate messaging.
• Build scalable brand playbooks, templates, and messaging frameworks.
• Create standardized tools that enable decentralized teams to execute consistently.

Skills

Brand strategy

Brand management

Strategic marketing

Agency management

Global marketing

Messaging frameworks

Cross-functional collaboration

Brand systems

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

WD is seeking a Senior Manager, Brand Strategy to define WD’s brand positioning and narrative across enterprise and consumer portfolios, unifying storytelling and ensuring consistent execution globally.

You will collaborate with Product Marketing, Creative, Communications, and regional teams to shape brand platforms and messaging architectures that translate technical capabilities into compelling storytelling.