Brand Strategy Leader & Narrative Architect

Dun & Bradstreet, Inc.; Florham Park (NJ); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Generous PTO

Parental leave

Sick time

Education assistance

Volunteer days & donation matching

401k with company matching

Wellness benefits

Health, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape and govern our brand strategy across channels. You will own narrative development, ensure consistency across master and sub-brand architectures, and drive campaigns that build awareness and affinity with customers and partners.

You will collaborate with creative, communications, portfolio marketing, and events teams to translate business objectives into compelling brand experiences, measuring impact with data-driven insights

Qualifications

• Proven experience developing brand strategy and messaging for multi-channel campaigns.
• Strong governance of brand architecture and naming conventions across products and programs.
• Experience driving cross-functional initiatives with marketing, creative, and product teams.
• Excellent written and verbal communication with executive-level audiences.
• Data-driven decision-making using campaign and market insights.

Responsibilities

• Develop and refine brand strategy, messaging, voice, and narrative aligned with business goals.
• Govern brand architecture and naming conventions for master and sub-brands.
• Lead brand campaigns across media, events, digital, and social channels.
• Create brand governance materials, guidelines, templates, and enablement resources.
• Review materials for brand consistency across advertising, events, web, and comms.
• Define KPIs for brand health and establish tracking/reporting frameworks.

Skills

Brand strategy

Campaign planning

Brand governance

Stakeholder management

Cross-functional collaboration

Executive communication

MS Office

AI tools awareness

Education

Bachelor’s degree in marketing, communications, or related field

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape and govern our brand strategy across channels. You will own narrative development, ensure consistency across master and sub-brand architectures, and drive campaigns that build awareness and affinity with customers and partners.

You will collaborate with creative, communications, portfolio marketing, and events teams to translate business objectives into compelling brand experiences, measuring impact with data-driven insights