Senior Brand Strategy & Governance Manager

Dun & Bradstreet; Jacksonville (FL); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Generous paid time off

Up to 16 weeks parental leave

Paid sick time

Education assistance

Do Good Program: volunteer days &

Donation matching

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet seeks a Senior Brand Marketing Manager to own brand strategy, governance, naming, and cross-functional execution. You will shape how the master brand and sub-brands are expressed, driving campaigns and governance across channels.

The role requires 8+ years in brand marketing, with strong storytelling, data-driven decision making, and collaboration with creative, portfolio marketing, and events teams to deliver cohesive brand experiences.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of brand marketing experience; B2B/tech experience is a plus.
• Strong branding, governance, and naming capabilities.
• Ability to translate complex offerings into clear, customer-relevant naming.
• Excellent written and verbal communication with data-driven mindset.

Responsibilities

• Develop and refine brand strategy, positioning, messaging, and narrative.
• Govern brand architecture across master and sub-brands, products, programs.
• Lead naming strategy and governance for new offerings and partners.
• Plan and execute campaigns across media, events, digital, and social channels.
• Create and maintain brand guidelines, templates, and enablement materials.
• Ensure brand stewardship and consistency across all touchpoints.
• Define KPIs for brand health and establish tracking/reporting frameworks.
• Collaborate with stakeholders to align on brand standards and assets.
• Manage timelines, budgets, and resources for brand assets and experiences.

Skills

Brand strategy

Brand governance

Cross-functional collaboration

Naming & architecture

Campaign planning

Storytelling & messaging

AI tools awareness

MS Office proficiency

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office Suite

Job description

Dun & Bradstreet seeks a Senior Brand Marketing Manager to own brand strategy, governance, naming, and cross-functional execution. You will shape how the master brand and sub-brands are expressed, driving campaigns and governance across channels.

The role requires 8+ years in brand marketing, with strong storytelling, data-driven decision making, and collaboration with creative, portfolio marketing, and events teams to deliver cohesive brand experiences.