Senior Brand Strategy Leader — Growth & Experience

SmartRecruiters, Inc.; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Brightspeed is seeking a Senior Manager of Brand Strategy to lead the evolution of our brand across flagship and legacy fiber products. You will partner with marketing, product, sales, and creative to embed brand strategy across campaigns and customer experiences.

Responsibilities include owning brand identity, governance, and messaging frameworks, while shaping campaigns and content to strengthen awareness, engagement, and long-term equity.

Qualifications

• 10+ years of experience in brand strategy, brand management, or integrated marketing.
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Responsibilities

• Lead development and evolution of Brightspeed's comprehensive brand strategy across flagship and legacy products.
• Serve as primary steward of the brand, ensuring alignment with business objectives and customer experience.
• Develop and maintain brand identity system including visual expression, tone, and guidelines.
• Oversee brand governance and educate internal teams on brand standards.
• Translate product benefits into clear brand messaging and customer value.
• Coordinate brand storytelling across paid, owned, and earned channels.
• Collaborate with product, marketing, sales, and leadership to embed brand strategy in launches and experiences.
• Lead organic social media strategy and channel prioritization aligned with brand strategy.

Skills

Brand strategy

Brand management

Integrated marketing

People leadership

Cross-functional collaboration

Brand campaigns

Analytics & metrics

Stakeholder management

Social media strategy

Storytelling & messaging

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or advanced degree a plus

Job description

Brightspeed is seeking a Senior Manager of Brand Strategy to lead the evolution of our brand across flagship and legacy fiber products. You will partner with marketing, product, sales, and creative to embed brand strategy across campaigns and customer experiences.

Responsibilities include owning brand identity, governance, and messaging frameworks, while shaping campaigns and content to strengthen awareness, engagement, and long-term equity.