Senior Brand Marketing Manager: Strategy & Campaigns

Dun-; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Generous paid time off in first year

Parental leave

Paid sick time

Education assistance

Volunteer days & donation matching

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape and govern the brand narrative across channels. You will lead strategy, architecture, and naming governance for master and sub-brands, products, and partner offerings, ensuring cohesive execution with cross-functional teams.

You will drive brand campaigns, create governance materials, and measure brand health with KPIs while staying current on branding trends and AI-enabled approaches.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.
• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
• Proficiency in Microsoft Office Suite skills.
• Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
• Show an ownership mindset in everything you do. Be a problem solver, be curious and beinspired to take action. Be proactive, seek ways to collaborate and connect with people andteams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships withstakeholders, experts, colleagues and mentors as well as widen and broaden yourcompetencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.

Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensurethe brand narrative is clear, differentiated, and aligned with the company visual and business goals.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands,product, solutions, capabilities, program, campaign, and partner offerings related to one another – andearn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents,capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
• Lead the planning and execution of brand campaigns and initiatives that support awareness,positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions,decision trees, templates, training materials, and enablement resources for internal teams and agencypartners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly andconsistently - including advertising, events, web, internal communications, and customer-facingexperiences
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brandstandards.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Skills

Brand strategy

Campaign execution

Brand governance

Stakeholder management

Communication skills

AI tools

Ownership mindset

Continuous learning

Education

Bachelor’s degree in marketing

Tools

Microsoft Office

SEO

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape and govern the brand narrative across channels. You will lead strategy, architecture, and naming governance for master and sub-brands, products, and partner offerings, ensuring cohesive execution with cross-functional teams.

You will drive brand campaigns, create governance materials, and measure brand health with KPIs while staying current on branding trends and AI-enabled approaches.