Senior Brand Media Leader — Digital Strategy & Activation

Bimbo Bakeries USA; Irving (TX); On-site; USD 94,000 - 123,000; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking a confident, self-starting media professional to lead activation from planning to execution. You will drive campaigns, tests and optimization, collaborating across brand, analytics, sales, creative and agencies.

A strong background in digital media and hands-on channel experience is essential, with leadership for agency teams and cross-functional partners. Ideal candidates have a passion for digital marketing, train teams on campaigns and testing programs, and bring

Qualifications

• Bachelor's degree in business, marketing or related field.
• 5+ years of performance media experience for consumer brands.
• Experience with paid social, display, video, search and content syndication.
• Knowledge of major media channels (display, OLV, programmatic, social, TV, OTT).
• Familiarity with ad servers and DSPs; able to set KPIs and report performance.
• Experience translating media data into actionable insights for testing and measurement.
• Ability to communicate testing objectives and media buying details clearly.
• Experience using tools like ComScore, MRI, Google products; leading a team.
• Excellent written and verbal communications; strong math, analytics, forecasting.
• Proficient in Excel and PowerPoint; strong time management; agency experience.

Responsibilities

• Direct hands-on resources at Agency to inputs for planning, test design, and optimization.
• Oversee Agency execution of campaigns, tests and optimization with detailed reporting.
• Support analytics to identify media optimization opportunities and data for measurement.
• Support Brand teams in testing hypotheses and action statements for better results.
• Define parameters and execution mechanics for media test designs.
• Translate outcomes to actionable next steps for the team.
• Maintain expertise in digital media landscape and best practices.
• Collaborate with cross-functional teams and communicate approach, performance and outcomes.

Skills

Performance media

Digital marketing

Media planning

Agency collaboration

Analytics

Excel

PowerPoint

Education

Bachelor's degree in Business/Marketing

Tools

Ad servers

DSPs

Kenshoo

Marin

Google Analytics

Job description

Bimbo Bakeries USA is seeking a confident, self-starting media professional to lead activation from planning to execution. You will drive campaigns, tests and optimization, collaborating across brand, analytics, sales, creative and agencies.

A strong background in digital media and hands-on channel experience is essential, with leadership for agency teams and cross-functional partners. Ideal candidates have a passion for digital marketing, train teams on campaigns and testing programs, and bring