Manager Brand Media

Bimbo Bakeries USA; Irving (TX); On-site; USD 94,000 - 123,000; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking a confident, self-starting media professional to lead activation from planning to execution. You will drive campaigns, tests and optimization, collaborating across brand, analytics, sales, creative and agencies.

A strong background in digital media and hands-on channel experience is essential, with leadership for agency teams and cross-functional partners. Ideal candidates have a passion for digital marketing, train teams on campaigns and testing programs, and bring

Qualifications

• Bachelor's degree in business, marketing or related field.
• 5+ years of performance media experience for consumer brands.
• Experience with paid social, display, video, search and content syndication.
• Knowledge of major media channels (display, OLV, programmatic, social, TV, OTT).
• Familiarity with ad servers and DSPs; able to set KPIs and report performance.
• Experience translating media data into actionable insights for testing and measurement.
• Ability to communicate testing objectives and media buying details clearly.
• Experience using tools like ComScore, MRI, Google products; leading a team.
• Excellent written and verbal communications; strong math, analytics, forecasting.
• Proficient in Excel and PowerPoint; strong time management; agency experience.

Responsibilities

• Direct hands-on resources at Agency to inputs for planning, test design, and optimization.
• Oversee Agency execution of campaigns, tests and optimization with detailed reporting.
• Support analytics to identify media optimization opportunities and data for measurement.
• Support Brand teams in testing hypotheses and action statements for better results.
• Define parameters and execution mechanics for media test designs.
• Translate outcomes to actionable next steps for the team.
• Maintain expertise in digital media landscape and best practices.
• Collaborate with cross-functional teams and communicate approach, performance and outcomes.

Skills

Performance media

Digital marketing

Media planning

Agency collaboration

Analytics

Excel

PowerPoint

Education

Bachelor's degree in Business/Marketing

Tools

Ad servers

DSPs

Kenshoo

Marin

Google Analytics

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $94,300 - $122,600
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

#LI-BB1

Position Summary:

BBU is looking for a confident, self-starting performance driven media professional. Someone who can lead all elements of activation - from planning to execution with agencies to optimization to reporting. The ideal candidate will have a passion for digital marketing and will be willing and excited to share knowledge and train their team on running a successful campaign and testing program. Most importantly, someone who takes contributing to a positive and healthy workplace as a serious responsibility. This role will primarily focus on media strategy / planning, and directing executional teams in daily management of campaigns, tests, and optimizations. The perfect candidate understands the mechanics of digital channels/tactics through hands‑on‑keyboard experience, and how they fit in the context of the broader communications plan. This role will require high levels of cross-functional collaboration with both internal and agency teams, including brand management, analytics, sales, creative, and media agencies.

Key Responsibilities:

• Direct hands‑on‑keyboard resources at Agency to provide inputs to campaign planning, test design details, and optimization.
• Oversee Agency execution of campaigns, tests, and optimization (e.g. ensure campaigns are created with appropriate levels of granularity / detail to facilitate granular reporting and insight generation of performance data across dimensions like audience, channel, geography, and tactic).
• Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement.
• Support Brand teams in identifying testing hypotheses and action statements - proactively championing prior in-platform learning that could drive better results over time.
• Define parameters and execution mechanics for media test designs.
• Translate media test / optimization / campaign outcomes to actionable next steps.
• Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
• Collaborates with cross-functional team and able to succinctly communicate approach, performance and outcomes.

Leadership Competencies:

• Adapts approach and attitude in real time, according to the changing demands of different situations.
• Creates a climate where people are motivated to do their best to help the organization achieve itsobjectives.
• Holds self and others accountable to meet commitments.
• Makessenseof complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:

• Bachelor's Degree in Business, Marketing or related field preferred.
• 5+ years of experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, content syndication.
• Understands mechanics of major media channels (display, OLV, programmatic, social, linear TV, OTT, streaming radio, etc.) 15% travel.
• Familiarity with common ad servers and DSPs. Ability to set KPI’s and communicate performance, improve measurement – is eager to develop further skills in extracting and translating the most meaningful data into insights to the team.
• Experience translating media data to actionable insights to inform testing backlog creation / prioritization, test design details, and measurement.
• Ability to communicate test / optimization objectives and media buying details to hands‑on‑keyboard resources clearly and prescriptively (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
• Experience using and applying research tools such as ComScore, MRI, Google products.
• Experience leading a team.
• Outstanding written and verbal communications skills.
• Math, analytical and forecasting skills.
• Organized and effective time management.
• Proficient in Microsoft Excel and PowerPoint.
• Ability to self-organize and execute deliverables independently.
• Preferred skillset: Experience with ad serving technology: trafficking, pulling reports, making and placing tracking tags.
• Experience with bid management platforms (Kenshoo, Marin, etc.)
• Working knowledge of Google Analytics or similar web analytics suite.
• Prior experience at an agency or managing an agency.

#YOUBELONGATBBU

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.