Brand Media Associate Manager: Strategy & Optimization

Bimbo Bakeries USA; Irving (TX); On-site; USD 67,000 - 87,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking a curious, results-driven Associate Manager, Brand Media to support planning, execution, optimization, and performance analysis across a portfolio of iconic brands.

The role partners with Brand Marketing, Media, Analytics, Sales, Creative, and agency teams to translate objectives into campaigns, measure impact, and drive media investments. Strong analytical skills and cross-functional collaboration are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field.
• 3–5 years of experience in media, digital marketing, or related field.
• Experience with paid social, digital video, display, search, or programmatic media.
• Understanding of media channels and campaign measurement principles.
• Familiarity with ad servers, DSPs, and campaign reporting tools.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Collaborate with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
• Translate brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
• Maintain campaign trackers, project plans, and execution documentation.
• Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
• Analyze channel, audience, geography, and creative performance to uncover insights and optimization recommendations.
• Support campaign reporting and performance recaps, translating data into clear and actionable business recommendations.
• Help identify trends and patterns that can improve future campaigns and media investments.
• Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams to support campaign execution and measurement.
• Stay informed on industry trends, media technologies, consumer behavior, and platform innovations.
• Build expertise in media measurement, audience strategy, attribution, and optimization methods.
• Contribute ideas that improve campaign effectiveness, operational efficiency, and media capabilities.

Skills

Strong analytical skills

Project management

Collaboration

Education

Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field

Tools

Ad servers

DSPs

Job description

Bimbo Bakeries USA is seeking a curious, results-driven Associate Manager, Brand Media to support planning, execution, optimization, and performance analysis across a portfolio of iconic brands.

The role partners with Brand Marketing, Media, Analytics, Sales, Creative, and agency teams to translate objectives into campaigns, measure impact, and drive media investments. Strong analytical skills and cross-functional collaboration are essential.