Brand Communications Strategy & Activation Lead

Bimbo Bakeries USA; Irving (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bimbo Bakeries USA is seeking a Manager of Communications Strategy & Activation to elevate brand storytelling through innovative creative activations. In this role, you will empower your team to manage brand relationships and align strategic initiatives that enhance creative effectiveness.

The ideal candidate will have over 8 years of experience, preferably in consumer packaged goods, and possess a Bachelor's degree in Marketing. Key tasks include overseeing the creative development process and ensuring strategic governance across cross-functional partnerships.

Qualifications

• 8+ years of relevant experience in agency and/or brand roles.
• Understanding of campaign production and consumer-centric activations.
• Ability to travel 10-20% domestically and/or internationally.

Responsibilities

• Elevate brand storytelling and manage creative activations.
• Guide and empower direct reports for brand relationships.
• Oversee strategic alignment and ensure creative effectiveness.

Skills

Creative agency experience

Strong project management

People leadership

Effective communication

Analytical skills

Education

Bachelor's degree in Marketing or related field

Master's degree

Job description

Bimbo Bakeries USA is seeking a Manager of Communications Strategy & Activation to elevate brand storytelling through innovative creative activations. In this role, you will empower your team to manage brand relationships and align strategic initiatives that enhance creative effectiveness.

The ideal candidate will have over 8 years of experience, preferably in consumer packaged goods, and possess a Bachelor's degree in Marketing. Key tasks include overseeing the creative development process and ensuring strategic governance across cross-functional partnerships.