Associate Manager Brand Media

Bimbo Bakeries USA; Irving (TX); On-site; USD 67,000 - 87,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking a curious, results-driven Associate Manager, Brand Media to support planning, execution, optimization, and performance analysis across a portfolio of iconic brands.

The role partners with Brand Marketing, Media, Analytics, Sales, Creative, and agency teams to translate objectives into campaigns, measure impact, and drive media investments. Strong analytical skills and cross-functional collaboration are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field.
• 3–5 years of experience in media, digital marketing, or related field.
• Experience with paid social, digital video, display, search, or programmatic media.
• Understanding of media channels and campaign measurement principles.
• Familiarity with ad servers, DSPs, and campaign reporting tools.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Collaborate with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
• Translate brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
• Maintain campaign trackers, project plans, and execution documentation.
• Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
• Analyze channel, audience, geography, and creative performance to uncover insights and optimization recommendations.
• Support campaign reporting and performance recaps, translating data into clear and actionable business recommendations.
• Help identify trends and patterns that can improve future campaigns and media investments.
• Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams to support campaign execution and measurement.
• Stay informed on industry trends, media technologies, consumer behavior, and platform innovations.
• Build expertise in media measurement, audience strategy, attribution, and optimization methods.
• Contribute ideas that improve campaign effectiveness, operational efficiency, and media capabilities.

Skills

Strong analytical skills

Project management

Collaboration

Education

Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field

Tools

Ad servers

DSPs

Job description

Top Reasons to Work at Bimbo Bakeries USA

• Salary Range: $66,600 - $86,600
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match
• #LI-BB1

Position Summary

Bimbo Bakeries USA is seeking a curious, results-driven media professional to support the planning, execution, optimization, and performance analysis of brand media investments across a portfolio of iconic brands. This role serves as a key partner to Brand Marketing, Media, Analytics, Sales, Creative, and agency teams to help ensure campaigns are executed effectively and deliver against brand and business objectives. The Associate Manager, Brand Media will play an active role in campaign development, agency coordination, media reporting, optimization recommendations, and test-and-learn initiatives. The ideal candidate has a strong understanding of digital media channels and campaign fundamentals and is eager to deepen expertise in media strategy, measurement, audience development, and performance marketing. The role requires strong analytical skills, attention to detail, and the ability to translate campaign data into actionable business recommendations. The position supports media planning, optimization, reporting, and cross-functional execution while building expertise across the broader media ecosystem.

Key Job Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Partner with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
• Assist in translating brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
• Maintain campaign trackers, project plans, and execution documentation.
• Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
• Analyze channel, audience, geography, and creative performance to uncover insights and optimization recommendations.
• Support campaign reporting and performance recaps, translating data into clear and actionable business recommendations.
• Help identify trends and patterns that can improve future campaigns and media investments.
• Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams to support campaign execution and measurement.
• Stay informed on industry trends, media technologies, consumer behavior, and platform innovations.
• Build expertise in media measurement, audience strategy, attribution, and optimization methods.
• Contribute ideas that improve campaign effectiveness, operational efficiency, and media capabilities.

Key Leadership Competencies

• Demonstrates Self-awareness: Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Collaborates: Build partnerships and work collaboratively with others to meet shared objectives.
• Action oriented: Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business: Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field preferred.
• 3-5 years of experience in media, digital marketing, advertising, agency account management, or related field.
• Experience supporting paid social, digital video, display, search, programmatic, retail media, or related marketing channels.
• Understanding of major media channels and campaign measurement principles.
• Familiarity with media platforms, ad servers, DSPs, or campaign reporting tools.
• Experience analyzing marketing performance data and translating insights into recommendations.
• Strong analytical, organizational, and project management skills.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.