Brand Growth & Innovation Manager

Bimbo Bakeries USA; Irving (TX); On-site; USD 102,000 - 142,800; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking an experienced CPG Brand Manager to drive brand growth for major global brands. The role involves developing strategies, analyzing KPIs, and executing marketing campaigns. Candidates should possess strong analytical, communication, and marketing plan execution skills.

This position requires a Bachelor's degree in Marketing and 4-5+ years of CPG experience. The ideal candidate will excel in a fast-paced environment and lead cross-functional teams effectively.

Competitive salary range: $102,000 - $142,800, with annual bonus eligibility and comprehensive benefits.

Qualifications

• 4-5+ years of experience in CPG preferred.
• Strong communication skills, both written and oral.
• Proficient in developing and executing marketing plans.

Responsibilities

• Lead the development and execution of brand strategies.
• Analyze KPIs and translate insights for action plans.
• Drive innovation pipeline development in collaboration with teams.

Skills

Strategic Thinking

Leadership & Influence

Collaboration

Analytical Skills

Social Media Marketing

Education

Bachelor’s Degree in Marketing or related field

Tools

MS Word

Excel

PowerPoint

Syndicated Data (e.g., Nielsen, Circana)

Job description

Bimbo Bakeries USA is seeking an experienced CPG Brand Manager to drive brand growth for major global brands. The role involves developing strategies, analyzing KPIs, and executing marketing campaigns. Candidates should possess strong analytical, communication, and marketing plan execution skills.

This position requires a Bachelor's degree in Marketing and 4-5+ years of CPG experience. The ideal candidate will excel in a fast-paced environment and lead cross-functional teams effectively.

Competitive salary range: $102,000 - $142,800, with annual bonus eligibility and comprehensive benefits.