Senior BDR - Outbound Growth for OOH Ads

Appsierra Group; United States; On-site; USD 22,000 - 33,000; Full time

Job summary

Appsierra Group is seeking a Senior Business Development Representative to lead outbound sales efforts for a remote US-focused role. You will own the cold email engine, integrate AI into research and copy, and drive high-value meetings in a fast-growing advertising tech environment.

You will build scalable outreach, test strategies, and collaborate with marketing to align product launches with regional events, all while maintaining autonomous, remote work discipline.

Qualifications

• 3+ years of experience in a BDR/SDR or outbound sales role, specifically focused on B2B services or media.
• Mastery of cold outbound technicals, including domain warm-up, sequencing, and deliverability optimization.
• Proven ability to integrate AI into a sales workflow for account research and copy refinement.
• Exceptional written communication skills with a focus on brevity and conversion.
• The ability to work autonomously in a remote setting without needing daily activity management.
• Demonstrated track record of consistently meeting or exceeding pipeline targets.

Responsibilities

• Own the cold email engine end-to-end, from list building and segmentation to copywriting and deliverability management.
• Leverage AI tools, specifically Claude, daily to research accounts and sharpen personalized outreach at scale.
• Draft concise, persuasive copy that resonates with brand marketers and media agency decision-makers.
• Execute a rigorous A/B testing framework for subject lines, messaging, and cadences to maximize reply and booking rates.
• Supplement email sequences with targeted cold calls to navigate objections and secure discovery meetings.
• Maintain a clean CRM and provide weekly reports on pipeline health and conversion metrics.
• Coordinate with marketing to align outbound efforts with upcoming product launches and regional events.

Skills

Outbound sales

B2B sales

Cold outreach

AI in sales

Written communication

Remote work autonomy

Pipeline targets

Tools

Apollo

Instantly

Outreach

Job description

Appsierra Group is seeking a Senior Business Development Representative to lead outbound sales efforts for a remote US-focused role. You will own the cold email engine, integrate AI into research and copy, and drive high-value meetings in a fast-growing advertising tech environment.

You will build scalable outreach, test strategies, and collaborate with marketing to align product launches with regional events, all while maintaining autonomous, remote work discipline.