Senior Business Development Representative

Symfa Inc; Boca Raton, Northern (FL, KY); Hybrid; USD 75,000 - 120,000; Full time

Job summary

Symfa Inc, based in the United States, seeks a Senior Business Development Representative to build a robust pipeline for the US market. The role is remote and requires fluency in English. You will own end-to-end B2B lead generation—from identifying target accounts to delivering highly qualified meetings for the sales team.

Expect outbound campaigns, data-driven optimization, and strong CRM discipline. Ideal candidates have 4+ years in B2B sales, hands-on outbound experience, a proven US-market

Qualifications

• 4+ years in B2B sales or business development roles.
• Hands-on outbound experience with cold calling, email outreach, and LinkedIn.
• Proven track record in the US market with enterprise or mid-market clients.
• Fluent spoken and written English and ability to engage US decision-makers.
• Solid grasp of outbound funnel metrics and KPIs.

Responsibilities

• Own end-to-end B2B lead generation from ICP to qualified meetings.
• Identify target accounts, design outbound campaigns, and optimize messaging.
• Execute cold calling, email and LinkedIn outreach; book high-attendance meetings.
• Record results and feedback in CRM; analyze and improve campaign performance.
• Support data-driven decisions on ICPs, personas, and outreach strategies.

Skills

B2B Sales

Outbound Outreach

Cold Calling

LinkedIn Outreach

CRM Usage

US Market Experience

English Proficiency

Tools

Pipedrive

HubSpot

Salesforce

LinkedIn Sales Navigator

Dialers

Job description

• Senior Business Development Representative

Senior Business Development Representative

REMOTE B2B Sales Outbound Experience Fluency in English

We are seeking an experienced and self-driven Senior Business Development Representative to build a consistent pipeline of high-quality conversations and opportunities targeting the US market. We are looking for an independent professional who can design, execute, and optimize outbound strategies from the ground up.

You will be responsible for end-to-end B2B lead generation, from identifying and prioritizing target accounts to delivering highly qualified meetings to our Sales team. You will not just book calls, you will provide valuable context and validated interest, enabling our sales force to focus on high-impact opportunities.

• Core Outbound Activities, such as:

  • Identifying and selecting target companies according to the Ideal Customer Profile (ICP)
  • Executing cold calling, email, and LinkedIn outreach campaigns
  • Scheduling discovery meetings and ensuring high attendance rates
  • Recording results, objections, and feedback in CRM
  • Analyzing campaign performance and proposing data-driven improvements to ICP, messaging, and process.

• Event & Conference Outreach, which includes:

  • Conducting pre-, during-, and post-event outreach
  • Booking and managing event-related meetings.

• Process & Data Discipline, which means:

  • Maintaining a high and consistent activity volume to support data-driven decisions
  • Analyzing reasons for no-shows, rejections, and next steps
  • Helping the team identify which ICPs, personas, and messages deliver the best results.

We'd love to hear from you if you have:

• 4+ years in B2B sales, business development, SDR/BDR roles
• At least 2+ years of hands-on outbound experience, including an expert level of cold calling, email outreach, and LinkedIn outreach
• Proven track record in the US market (working with enterprise or mid-market clients in the US in the Insurance, insurtech, MGAs domain will be a strong asset)
• Experience in IT, software, or technology is a plus but not required; real-world B2B outbound experience is critical
• Solid grasp of outbound funnel metrics and KPIs
• Fluent spoken and written English, capable of engaging confidently with US-based decision-makers.

You’ll be comfortable with this role, if you are:

• Self-motivated, disciplined, and comfortable with high activity volumes
• Fast learner—quickly adapting approach based on data and feedback
• Diligent with CRM data entry and management (Pipedrive, HubSpot, or Salesforce experience preferred)
• Able to identify trends, diagnose underperformance, and suggest improvements.

Nice to Have:

• Experience with CRM tools (Pipedrive, HubSpot, Salesforce), LinkedIn Sales Navigator, data enrichment tools, dialers, and email sequencing platforms
• Account-based marketing or outbound experience
• Background of being first or sole SDR in a company, or experience building an outbound process from scratch
• Conference and event prospecting experience
• Ability to leverage introductions and professional networks.