Senior BDR II: Strategic Lead Gen & Pipeline

Dayforce; Northern (KY); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Dayforce is seeking a Business Development Representative II to generate sales-qualified leads, build multi-touch outreach, and schedule meetings for the Dayforce sales team. You will operate in a remote, work-from-home setting, managing territory plans and engaging with decision-makers across HR, payroll, and IT.

Travel may be required for corporate and team meetings. The role emphasizes strong prospecting, strategic account engagement, and the ability to navigate longer sales cycles, with

Qualifications

• Bachelor's degree in Business preferred, or equivalent work experience.
• 3+ years of relevant prospecting, business development, inside sales, or related B2B sales experience preferred.
• Strong prospecting, account research, qualification, and business needs analysis skills.
• Ability to develop and execute a territory and account plan.
• Excellent communication and stakeholder engagement skills.
• Experience using Salesforce.com Lightning and marketing automation tools.

Responsibilities

• Build rapport via telephone, social media and email with a long-term nurturing approach.
• Target accounts within a territory and identify qualified opportunities for Dayforce solutions.
• Manage calendar, campaigns, and follow-up while supporting pipeline goals.
• Adjust messaging and channel mix based on performance data to improve results.
• Articulate Dayforce value proposition and differentiators without naming competitors.
• Develop understanding of HR/Payroll needs and Dayforce capabilities.
• Leverage CRM, sales intelligence and automation to drive opportunities.
• Document account and buying-cycle data in Salesforce to guide nurture paths.
• Support onboarding and development of newer BDR team members.

Skills

Prospecting

Business development

Account research

Salesforce

Marketing automation

Communication skills

Time management

Collaboration

Education

Bachelor's degree in Business

Tools

Salesforce Lightning

Marketing automation tools

Job description

Dayforce is seeking a Business Development Representative II to generate sales-qualified leads, build multi-touch outreach, and schedule meetings for the Dayforce sales team. You will operate in a remote, work-from-home setting, managing territory plans and engaging with decision-makers across HR, payroll, and IT.

Travel may be required for corporate and team meetings. The role emphasizes strong prospecting, strategic account engagement, and the ability to navigate longer sales cycles, with