BDR I: Remote Lead Gen & Appointment Setter

Ceridian HCM, Inc; United States; Remote; USD 42,000 - 70,000; Full time

Job summary

Ceridian HCM, Inc. is seeking a Business Development Representative 1 (BDR 1) to join our Dayforce Sales team. This mid-level role focuses on generating qualified leads, initiating conversations with decision-makers, and scheduling meetings with Dayforce representatives.

The position involves outbound calling, email, social media, tradeshows, and events, with occasional travel. You will document activity in Salesforce, nurture accounts, and collaborate with Sales Reps to develop territory plans.

Qualifications

• Bachelor’s degree in Business preferred - or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communications, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• Experience using Salesforce.com Lightning
• Ability to perform well in a Virtual Work from Home setting.

Responsibilities

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name.
• Understand targeted prospect’s Human Capital Management needs.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce.
• Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps.

Skills

Prospecting & qualification

Territory planning

Effective communication

Time management

Self-discipline

Team collaboration

Education

Bachelor’s degree in Business

Tools

Salesforce.com Lightning

Marketo

Job description

Ceridian HCM, Inc. is seeking a Business Development Representative 1 (BDR 1) to join our Dayforce Sales team. This mid-level role focuses on generating qualified leads, initiating conversations with decision-makers, and scheduling meetings with Dayforce representatives.

The position involves outbound calling, email, social media, tradeshows, and events, with occasional travel. You will document activity in Salesforce, nurture accounts, and collaborate with Sales Reps to develop territory plans.