Business Development Representative I

Ceridian HCM, Inc; United States; Remote; USD 42,000 - 70,000; Full time

Job summary

Ceridian HCM, Inc. is seeking a Business Development Representative 1 (BDR 1) to join our Dayforce Sales team. This mid-level role focuses on generating qualified leads, initiating conversations with decision-makers, and scheduling meetings with Dayforce representatives.

The position involves outbound calling, email, social media, tradeshows, and events, with occasional travel. You will document activity in Salesforce, nurture accounts, and collaborate with Sales Reps to develop territory plans.

Qualifications

• Bachelor’s degree in Business preferred - or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communications, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• Experience using Salesforce.com Lightning
• Ability to perform well in a Virtual Work from Home setting.

Responsibilities

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name.
• Understand targeted prospect’s Human Capital Management needs.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce.
• Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps.

Skills

Prospecting & qualification

Territory planning

Effective communication

Time management

Self-discipline

Team collaboration

Education

Bachelor’s degree in Business

Tools

Salesforce.com Lightning

Marketo

Job description

About the opportunity

The Business Development Representative 1 (BDR) is a critical role and extension of our direct sales force. The BDR 1 is a Mid level position with 1-3 years experience. The BDR 1 is responsible for generating Sales qualified leads from scratch. The BDR 1 is Regionally focused and is responsible for initiating conversations with decision makers that result in a scheduled meeting with a member of the Dayforce Sales team or attendance at a Dayforce sponsored event. The BDR 1 is responsible for creating appointments for Dayforce direct sales team through daily outbound cold calling, as well as targeted telephone, email, webinar, social media, face to face event and tradeshow initiatives. The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals. Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to being successful is the ability to contact prospects and make a good connection that results in an appointment to meet with Dayforce. Some travel may be required for corporate and sales team meetings.

What you'll get to do

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name.
• Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce.
• Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps.

Skills and Experience we value

• Bachelor’s degree in Business preferred - or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communications, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.l
• Experience using Salesforce.com Lightning
• Ability to perform well in a Virtual Work from Home setting.

What would make you really stand out

• 1+ years of prospecting experience in a business-to-business environment.
• Payroll/HRIS direct selling experience is strong qualification but not required.
• Experience in working with and selling to Senior HR and C-level roles.
• Previous phone sales/appointment setting experience a plus.
• Prior experience in a Business Development role