Senior B2B Paid Search Lead (Remote)

pofft Technology Inc.; Los Angeles, New York (CA, NY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Unlimited PTO

Extended Holiday break (Winter)

Work from anywhere options*

100% paid parental leave

401(k) matching

Sponsored life insurance

Short Term Disability insurance and追加l

Annual Class Pass credits and more!

Job summary

Wpromote seeks an Associate Director of Paid Search for a B2B portfolio with a highly hands-on role across Google Ads, Microsoft Ads, and SA360. You will own strategy, forecasting, and quarterly viewpoints to drive client decisions while mentoring analysts, but without direct reports.

The role supports a remote-friendly environment and requires senior, enterprise-level B2B experience. You will manage 3–5 accounts, partner with clients who have long sales cycles, and align campaigns with

Qualifications

• Senior individual contributor owning a book of 3–5 B2B accounts.
• Hands-on in Google Ads, Microsoft Ads, and SA360; no direct reports but mentoring analysts/managers.

Responsibilities

• Own paid search strategy and performance across portfolio; forecasting and budget planning.
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360; bid strategy and audience layering.

Skills

Paid search strategy

Budget planning

Campaign optimization

Client management

Mentor teammates

Tools

Google Ads

Microsoft Ads

SA360

Job description

Wpromote seeks an Associate Director of Paid Search for a B2B portfolio with a highly hands-on role across Google Ads, Microsoft Ads, and SA360. You will own strategy, forecasting, and quarterly viewpoints to drive client decisions while mentoring analysts, but without direct reports.

The role supports a remote-friendly environment and requires senior, enterprise-level B2B experience. You will manage 3–5 accounts, partner with clients who have long sales cycles, and align campaigns with