Senior Paid Search Lead - Remote & High-Impact Campaigns

Wpromote; United States; Remote; USD 85,000 - 104,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet保险

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a Senior Paid Search Manager to lead SEM campaigns across Google Ads and Microsoft Ads for 1–3 client partners. You will optimize, strategize, and report on performance while mentoring Coordinators and Managers.

You will collaborate with other channel managers to drive client growth and profitability, and you will leverage data to refine bidding, ad copy, and experiment designs. The role emphasizes direct client interaction, weekly/monthly/quarterly reviews, and a

Qualifications

• 3+ years of experience managing multiple client portfolios in paid search
• Agency experience preferred with managing clients with monthly budgets between $50,000-$500,000 per client
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of SEM and paid search advertising models
• Experience with keyword research tools and web analytics tools (Google Analytics)
• General knowledge of SEO, social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPs and chart building
• Extremely well organized, able to balance client timelines and business needs
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite

Responsibilities

• Plan, develop, and implement comprehensive paid search strategies across Google Ads and Microsoft Ads
• Manage campaigns including Search, Shopping, Display, Remarketing, App Install and Video
• Mentor a pod of Coordinators, Associate Managers, and Managers
• Conduct keyword research, write ad copy, and establish bidding strategies
• Create and run A/B test experiments to optimize campaigns
• Use Google Analytics to derive insights and drive actions
• Communicate with clients regularly to discuss goals and results
• Develop cross-channel strategies to improve CPA and ROAS
• IncorporateLLM-based practices to enhance account performance
• Analyze results and adjust strategies and budgets accordingly
• Collaborate with other channel managers to maximize client investments

Skills

Verbal communication

Analytical skills

Presentation skills

Client relationship management

Time management

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Criteo

Job description

Wpromote is seeking a Senior Paid Search Manager to lead SEM campaigns across Google Ads and Microsoft Ads for 1–3 client partners. You will optimize, strategize, and report on performance while mentoring Coordinators and Managers.

You will collaborate with other channel managers to drive client growth and profitability, and you will leverage data to refine bidding, ad copy, and experiment designs. The role emphasizes direct client interaction, weekly/monthly/quarterly reviews, and a