Remote B2B Paid Search Manager — Strategy & Growth

Medium; United States; Remote; USD 74,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Sponsored life insurance

Short Term Disability

Annual Class Pass credits

Job summary

Wpromote is seeking a Paid Search Manager to drive strategy and execution across enterprise and mid-market accounts within our B2B practice. This individual contributor role partners with senior team members to boost performance through thoughtful campaign management and cross‑functional collaboration.

The ideal candidate has agency experience managing paid search campaigns and balances strategic thinking with hands-on execution.

Qualifications

• 1.5-3 years of experience managing paid search campaigns within an agency environment.
• Experience supporting B2B paid search programs across enterprise or mid-market clients preferred.
• Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with SA360 is a plus.
• Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization.
• Strong analytical skills with GA4 and reporting platforms to evaluate performance and identify optimization opportunities.
• Experience interpreting campaign data and communicating recommendations to clients.

Responsibilities

• Serve as trusted strategic partner to enterprise B2B clients by leading paid search strategy and optimization across programs.
• Own campaign architecture, optimization plans, testing roadmaps, and operational improvements.
• Manage sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other platforms.
• Lead strategic planning, forecasting, budgeting, testing initiatives, and performance optimization.
• Translate campaign performance into clear recommendations for client stakeholders.
• Collaborate with Client Strategy, Analytics, Creative, SEO, and other channels.
• Identify opportunities for automation, audience expansion, and performance innovation.
• Maintain campaign health with proactive monitoring, QA, and best practices.
• Participate in client meetings and present performance results.
• Stay current on platform updates and AI-driven search innovations.

Skills

Paid search strategy

Campaign optimization

Agency environment

GA4 analytics

Cross-functional collaboration

Google Ads

Microsoft Ads

SA360 familiarity

Data-driven decision making

Tools

SA360

Google Ads

Microsoft Ads

GA360/GA4

Job description

Wpromote is seeking a Paid Search Manager to drive strategy and execution across enterprise and mid-market accounts within our B2B practice. This individual contributor role partners with senior team members to boost performance through thoughtful campaign management and cross‑functional collaboration.

The ideal candidate has agency experience managing paid search campaigns and balances strategic thinking with hands-on execution.