Associate Director, Paid Search B2B

pofft Technology Inc.; Los Angeles, New York (CA, NY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Unlimited PTO

Extended Holiday break (Winter)

Work from anywhere options*

100% paid parental leave

401(k) matching

Sponsored life insurance

Short Term Disability insurance and追加l

Annual Class Pass credits and more!

Job summary

Wpromote seeks an Associate Director of Paid Search for a B2B portfolio with a highly hands-on role across Google Ads, Microsoft Ads, and SA360. You will own strategy, forecasting, and quarterly viewpoints to drive client decisions while mentoring analysts, but without direct reports.

The role supports a remote-friendly environment and requires senior, enterprise-level B2B experience. You will manage 3–5 accounts, partner with clients who have long sales cycles, and align campaigns with

Qualifications

• Senior individual contributor owning a book of 3–5 B2B accounts.
• Hands-on in Google Ads, Microsoft Ads, and SA360; no direct reports but mentoring analysts/managers.

Responsibilities

• Own paid search strategy and performance across portfolio; forecasting and budget planning.
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360; bid strategy and audience layering.

Skills

Paid search strategy

Budget planning

Campaign optimization

Client management

Mentor teammates

Tools

Google Ads

Microsoft Ads

SA360

Job description

Associate Director, Paid Search B2B Remote 1 gün 8 saat 34 dakika önce yayınlandı. Jobicy -

The Role

Wpromote’s B2B Paid Search team is growing, and we’re hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads.

This is a senior individual contributor role. You’ll carry a book of 3-5 accounts, be the person clients call when something matters, and be hands‑on in the platforms. You’ll also mentor the analysts and managers who support your accounts, but you won’t have direct reports. If you want a role where you stop touching campaigns, this isn’t it.

Our clients are growth‑stage and enterprise B2B companies with real complexity: long sales cycles, multiple buying committees, and revenue that shows up in a CRM weeks or months after the click. The people who do this well think in pipeline, not conversions.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Unlimited PTO
• Extended Holiday break (Winter)
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000 – $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

You Will Be

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
• ...