Senior B2B Paid Media Strategist (Remote)

Directive; Irvine (CA); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Birthday off

Job summary

Directive Consulting is a remote-first B2B marketing agency seeking a Paid Strategist to lead client strategies and manage paid media across Google Ads, Facebook, and LinkedIn. You’ll craft high-performing SaaS/B2B campaigns, optimize budgets, and collaborate with stakeholders to drive ROI.

In this client-facing role, you’ll oversee multiple mid-market and enterprise accounts, translate data into actionable insights, and stay ahead of industry trends including AI-driven optimization.

Qualifications

• 3+ years experience at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong PPC knowledge: keyword research, ad copy, bid management, optimization
• Ability to analyze campaign data via Google Analytics/GA4/Excel or similar
• Ability to drive results and measure via OCT
• Proven success with mid-market/enterprise accounts
• Unique perspective on driving value for SaaS
• Ability to translate strategy into data stories
• Competitive, curious problem-solver
• Stay ahead of industry trends; AI/automation in marketing
• Willingness to travel ~1x/year

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors and partners to align on tasks and quality
• Drive referrals via client relationships and network
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Understand client positioning and value propositions
• Ensure lead routing is accurate within CRM
• Understand the value of Programmatic campaigns
• Maintain personal productivity and utilization
• Collaborate with Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

Skills

Paid search

Paid social

B2B SaaS

Campaign optimization

Analytics

Budget management

CRM lead routing

Data storytelling

Enterprise accounts

Communication

Travel readiness

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is a remote-first B2B marketing agency seeking a Paid Strategist to lead client strategies and manage paid media across Google Ads, Facebook, and LinkedIn. You’ll craft high-performing SaaS/B2B campaigns, optimize budgets, and collaborate with stakeholders to drive ROI.

In this client-facing role, you’ll oversee multiple mid-market and enterprise accounts, translate data into actionable insights, and stay ahead of industry trends including AI-driven optimization.