Senior B2B Paid Media Strategist (Remote)

Directive; Irvine (CA); À distance; USD 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Health insurance

Unlimited PTO

401(k) with company match

Remote-first company

Résumé du poste

Directive Consulting seeks a Paid Strategist to manage client-paid media programs for B2B SaaS/tech accounts. You will lead multiple mid-tier and enterprise campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, shaping strategy, budgets, and performance reporting.

You’ll collaborate with clients and internal teams, translate data into actionable insights, and travel occasionally to visit clients. This remote-first role offers strong growth and bonus potential.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns (Google, Facebook, LinkedIn).
• Proficient in advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
• Strong PPC knowledge: keyword research, ad copy, bidding, optimization.
• Ability to analyze campaign data with Google Analytics/GA4/Excel for optimization.
• Proven success with mid-market or enterprise accounts.
• Strong storytelling with data; problem solving; fast learner.

Responsabilités

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly alignment with vendors and partners on tasks and quality.
• Drive referrals via client relationships and network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across channels.
• Understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Execute and optimize PPC across Google Ads, Facebook Ads, LinkedIn Ads.

Connaissances

Paid search expertise

Paid social advertising

B2B SaaS/tech focus

Google Ads

Facebook Ads

LinkedIn Ads

Campaign optimization

Data analysis

CRM lead routing

Account management

Outils

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Description du poste

Directive Consulting seeks a Paid Strategist to manage client-paid media programs for B2B SaaS/tech accounts. You will lead multiple mid-tier and enterprise campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, shaping strategy, budgets, and performance reporting.

You’ll collaborate with clients and internal teams, translate data into actionable insights, and travel occasionally to visit clients. This remote-first role offers strong growth and bonus potential.