B2B Paid Media Strategist (Remote)

Directive; Charleston (SC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Unlimited PTO

Birthday off

Job summary

Directive Consulting is seeking a Paid Strategist to manage day-to-day client deliverables and build custom paid media strategies for B2B SaaS/tech clients across Google, Facebook, and LinkedIn. This remote-first role works with clients and internal teams, overseeing multiple accounts, optimizing budgets, and driving ROI while reporting results and insights.

The position offers a base salary of $70,000–$95,000 USD plus bonus eligibility, with comprehensive health, retirement, and time-off

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency with advertising platforms: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC knowledge: keyword research, ad copy, bidding, optimization.
• Ability to analyze campaign data with Google Analytics/GA4/Excel.
• Ability to drive results and measure via OCT.
• Proven success with mid-market or enterprise accounts.
• Value driver for SaaS.
• Translate strategy into data storytelling.
• Competitive, curious, problem-solver.
• Stay on industry cutting edge; grow and share.
• Manage multiple projects.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners to align tasks and quality.
• Drive referrals via client relationships.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Collaborate with Associate Director to meet goals.
• Execute and optimize PPC campaigns across Google, Facebook, LinkedIn with keyword research, ad copy, audience targeting to maximize ROI.

Skills

Paid media

B2B SaaS

Google Ads

Facebook Ads

LinkedIn Ads

PPC basics

GA4

Excel

Campaign optimization

Client management

Tools

Google Ads Manager

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to manage day-to-day client deliverables and build custom paid media strategies for B2B SaaS/tech clients across Google, Facebook, and LinkedIn. This remote-first role works with clients and internal teams, overseeing multiple accounts, optimizing budgets, and driving ROI while reporting results and insights.

The position offers a base salary of $70,000–$95,000 USD plus bonus eligibility, with comprehensive health, retirement, and time-off