Senior B2B Growth Marketing Manager - ABM Campaigns Remote

Becker's School Supplies; Jacksonville (FL); Hybrid; USD 85.000 - 100.000; Vollzeit

Zusammenfassung

Becker’s School Supplies is seeking a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning to launch, optimization, and performance measurement. You will own the lifecycle, aligning business goals with campaigns that drive demand generation, sales enablement, and account expansion.

The ideal candidate will think strategically and execute in detail, analyzing performance data, collaborating with cross-functional teams, and embracing AI to improve efficiency and

Qualifikationen

• 8+ years in B2B marketing, growth marketing, demand generation, or integrated marketing.

Aufgaben

• Lead integrated B2B growth campaigns from strategy through execution and optimization.
• Develop acquisition, reactivation, and expansion campaigns with audience segmentation and offers.
• Leverage AI tools to enhance planning, content, testing, QA, and analysis.
• Manage campaign execution, timelines, approvals, and QA to ensure brand-aligned programs.
• Drive demand gen and conversion across digital channels including landing pages and journeys.
• Collaborate with sales, ecommerce, and support teams to drive revenue growth.
• Analyze performance data and customer feedback to identify opportunities and improvements.
• Improve marketing processes, testing strategies, segmentation, and reporting.

Kenntnisse

ABM campaigns

database marketing

growth marketing

strategic planning

campaign management

analytical skills

stakeholder communication

team collaboration

customer acquisition

retention programs

Ausbildung

Bachelor’s degree in marketing or related field

Tools

Marketing automation

CRM

Web analytics

Jobbeschreibung

Becker’s School Supplies is seeking a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning to launch, optimization, and performance measurement. You will own the lifecycle, aligning business goals with campaigns that drive demand generation, sales enablement, and account expansion.

The ideal candidate will think strategically and execute in detail, analyzing performance data, collaborating with cross-functional teams, and embracing AI to improve efficiency and