Senior Analytics Lead: Consumer & Market Insights

British American Tobacco; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

Life insurance

AD&D insurance

Employee assistance program

Flexible spending accounts

Paid Leave

On-site health centers

Company vehicle where applicable

Job summary

Reynolds American, a member of the British American Tobacco group, seeks a Lead Manager – Consumer & Market Analytics in Winston-Salem, NC. You will shape data-driven commercial strategies, build dashboards, and partner with cross-functional teams to unlock growth opportunities.

The role requires 3+ years in data analytics, strong communication, and proficiency with tools like Power BI, MicroStrategy, Tableau, SQL, and Databricks. A quantitative degree is preferred.

Qualifications

• Savvy in extracting and validating data to drive actionable insights.
• Experience turning data into strategic recommendations for commercial impact.
• Strong communication of complex concepts to leadership teams.
• Bachelor’s degree or equivalent in a quantitative field is preferred.

Responsibilities

• Analyze category, brand, retail, and business performance to identify trends and risks.
• Develop data analyses and diagnostics to evaluate health and KPIs across brands and channels.
• Provide data-driven insights to optimize geographic markets and commercial strategies.
• Lead data, reporting, dashboard development, and quality control across sources.
• Partner with stakeholders and present recommendations clearly at multiple levels.
• Leverage tools like Excel, Power BI, MicroStrategy and Databricks; Python/R/SQL are a plus.

Skills

Data analytics

Cross-functional collaboration

Presentation skills

Strategy & insights

Data storytelling

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

MicroStrategy

Tableau

Power BI

ArcGIS

Python

R

SQL

Databricks

Job description

Reynolds American, a member of the British American Tobacco group, seeks a Lead Manager – Consumer & Market Analytics in Winston-Salem, NC. You will shape data-driven commercial strategies, build dashboards, and partner with cross-functional teams to unlock growth opportunities.

The role requires 3+ years in data analytics, strong communication, and proficiency with tools like Power BI, MicroStrategy, Tableau, SQL, and Databricks. A quantitative degree is preferred.