Senior Analytics & Technology Lead - Client-Facing Insights

Adelphi Group; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media in Atlanta is seeking a Senior Analytics Leader to drive business insights for client campaigns. You will work with planning and investment teams to develop measurement plans, build compelling narratives from data, and mentor junior analysts across cross-functional projects.

The role requires leadership in data-driven advertising, strong communication, and the ability to train others while navigating ambiguous environments.

Qualifications

• Industry data landscape: 1st/3rd party data, data lakes, clean rooms.
• Experience with media measurement, ROI development and budgeting.
• Audience-based marketing and data-driven advertising.

Responsibilities

• Build deep understanding of client’s strategic issues and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow-through on scheduled and ad hoc deliverables.
• Generate actionable insights with sophisticated analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients by phone and in person.
• Contribute to audience identification and exploration processes.
• Design tests to measure incremental media impact.
• Manage cross-functional day-to-day tasks and priorities.
• Provide methodological support to direct reports and agency teams.
• Partner with planning and investment on budget setting and plan optimization.
• Recruit new talent; guide career growth for direct reports.
• Stay updated on industry trends through research and events.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Problem solving

Leadership & client relations

Communication & presentation

Training & coaching

Ambiguity handling

Emerging advertising tech

Education

Bachelor's degree

3-4 years analytics experience

Job description

Omnicom Media in Atlanta is seeking a Senior Analytics Leader to drive business insights for client campaigns. You will work with planning and investment teams to develop measurement plans, build compelling narratives from data, and mentor junior analysts across cross-functional projects.

The role requires leadership in data-driven advertising, strong communication, and the ability to train others while navigating ambiguous environments.