Senior Analyst, Data-Driven Marketing Insights

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 73,000 - 113,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a Senior Analyst to build the strategic and tactical data foundation for marketing efforts. You will enable campaigns across brand and acquisition, site optimization, and testing strategies.

You will analyze massive data sets, derive actionable insights, and present strategic ideas to clients, collaborating with internal teams and external partners to advance client goals.

Qualifications

• 3-5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends.
• Experience communicating with internal and external stakeholders at various levels.
• Familiarity with data analysis tools (e.g., SQL, Tableau) is a plus.

Responsibilities

• Instituting frameworks across project and campaign lifecycles, including measurement plans and reporting.
• Diving into large data sets, uncovering insights and providing recommendations.
• Connecting data across channels to provide a holistic view of marketing efforts.
• Regularly communicating with clients on scheduled deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive client goals.

Skills

Analytics

Data analysis

SQL

Tableau

Excel

Education

Four-year college degree

Tools

SQL

Tableau

Job description

Digitas, part of Publicis Groupe, seeks a Senior Analyst to build the strategic and tactical data foundation for marketing efforts. You will enable campaigns across brand and acquisition, site optimization, and testing strategies.

You will analyze massive data sets, derive actionable insights, and present strategic ideas to clients, collaborating with internal teams and external partners to advance client goals.