Senior AEO & SEO Content Activation Lead

Charles Schwab; Westlake (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off, volunteering, sabbatial

Parental leave and family benefits

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a Senior Manager, AEO & SEO Content Activation to lead enterprise SEO strategy and AI-driven content activation. You will prioritize opportunities, establish governance, and translate insights into scalable content and technical improvements across channels.

You will collaborate with cross‑functional teams including Retail, Advisor Services, Workplace, and International to boost search visibility and measure business outcomes in a hybrid on‑site role in Westlake, TX.

Qualifications

• 5+ years of enterprise-scale SEO experience (on-page, content, technical SEO).
• Bachelor’s degree in English, journalism, economics, finance, or related field.
• Experience creating digital content and marketing briefs.
• Experience defining KPIs and translating data into actionable recommendations.
• Knowledge of answer engine optimization and how AI answer engines surface and cite content.
• Familiarity with CMS, taxonomy, information architecture, website governance.
• Proficient in PowerPoint, Excel, and MS Office.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and collaboration to influence partners.
• Ability to adapt strategies and prioritize in evolving digital environment.

Skills

Enterprise SEO management

Content strategy

Data-driven decision making

Stakeholder collaboration

Analytical thinking

Communication

Adaptability

MS Office proficiency

Problem solving

Education

Bachelor's degree in English, journalism, economics, finance

Tools

Semrush

Google Search Console

Clearscope

Adobe Analytics

Sanity (headless CMS)

Job description

Charles Schwab is seeking a Senior Manager, AEO & SEO Content Activation to lead enterprise SEO strategy and AI-driven content activation. You will prioritize opportunities, establish governance, and translate insights into scalable content and technical improvements across channels.

You will collaborate with cross‑functional teams including Retail, Advisor Services, Workplace, and International to boost search visibility and measure business outcomes in a hybrid on‑site role in Westlake, TX.