Senior SEO & AEO Leader - Global Content Growth

DocuSign, Inc.; San Francisco (CA); Hybrid; USD 133,000 - 207,000; Full time

Benefits offered by this job

Bonus eligibility

RSUs

Job summary

DocuSign, Inc. is seeking an experienced Senior SEO/AEO Manager, Content, to lead and optimize our organic search programs across international markets. The role collaborates with Growth, Marketing, Content and PLG teams to drive high-quality traffic and profitable growth.

The position is hybrid, requiring in-office presence and remote work, with leadership responsibilities for global SEO/AEO initiatives and internal stakeholder training.

Qualifications

• 8+ years of hands-on Content-focused SEO/AEO or Traffic Generation experience (either agency or client side).
• Experience with Google Search Console, Bing Webmaster Tools, SEMrush, Screaming Frog, Confluence, JIRA, Tableau and Google Analytics.
• Experience developing and overseeing content strategies that resonate with target audiences and align with brand objectives.
• Experience overseeing the planning, execution, and delivery of SEO/AEO content projects ensuring alignment with business objectives and timeline.
• Experience managing SEO/AEO agency for all content requests.
• Experience assessing and allocating resources effectively to meet project demands.
• Experience analyzing project data to identify trends, measure success, and inform future strategies.
• Experience preparing and presenting reports to senior management and stakeholders.
• Experience serving as the primary point of contact for all SEO content production related communications.
• Experience fostering a collaborative and high-performing team environment.

Responsibilities

• Create and execute the Docusign SEO/AEO Content strategy, ensuring alignment with Docusign Performance Marketing initiatives, Global SEO/AEO, Content, Analytics, Operations, and PLG Engineering
• Lead and drive the day-to-day Docusign SEO operations for content and off-site SEO with KPI and goal accountability by monitoring and reporting US performance to Leadership
• Initiate SEO projects (relating to content, UX, Digital PR, etc) to grow a multimillion-dollar revenue channel by addressing on-page, technical, and offsite elements
• Stay abreast of the evolution of search and answer experiences (e.g., new SERP features, AI Overviews, Search GPT, etc) and lead Answer Engine Optimization (AEO) initiatives globally to future-proof our traffic generation programs
• Influence, challenge and create change across the broader global SEO/AEO, Content and PLG roadmaps to achieve goals and mitigate risk to traffic and revenue
• Serve as the voice of Content SEO/AEO in the Docusign offices, responsible for evangelizing SEO & AEO, driving best practice definition and execution, including training internal stakeholders
• Manage the international scope of content SEO/AEO, ensuring strategies are localized and effective across diverse global markets to drive scalable growth

Skills

SEO/AEO

Content strategy

Analytics

Leadership

Stakeholder mgmt

Team collaboration

Training

Content optimization

On-page optimization

Tools

Google Analytics

Search Console

SEMrush

Screaming Frog

Bing Webmaster Tools

JIRA

Tableau

Confluence

Job description

DocuSign, Inc. is seeking an experienced Senior SEO/AEO Manager, Content, to lead and optimize our organic search programs across international markets. The role collaborates with Growth, Marketing, Content and PLG teams to drive high-quality traffic and profitable growth.

The position is hybrid, requiring in-office presence and remote work, with leadership responsibilities for global SEO/AEO initiatives and internal stakeholder training.