Senior Manager, AEO & SEO Content Activation

Charles Schwab Inc.; Westlake (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Charles Schwab Corporation in Westlake, Texas, is seeking a Senior Manager, AEO & SEO Content Activation to lead strategies that enhance search visibility, AI discoverability, and engagement. You will prioritize opportunities, establish governance, and translate insights into scalable content and technical improvements.

Success requires collaboration across Retail, Advisor Services, Workplace Services, and International, guiding content teams, affiliates, PR, social media, and other partners.

Qualifications

• 5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
• Bachelor’s degree in English, journalism, economics, finance, or a related field
• Experience developing digital content and marketing briefs
• Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
• Knowledge of answer engine optimization and how AI answer engines surface and cite content
• Familiarity with content management systems, taxonomy, information architecture, and website governance
• Proficiency with PowerPoint, Excel, and Microsoft Office
• Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
• Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries
• Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment

Responsibilities

• Shape and activate strategies that improve search visibility, AI discoverability, engagement, and measurable business outcomes
• Establish governance and measurement approaches, and turn insights into scalable content and technical improvements
• Collaborate with business units, content teams, affiliate marketing, public relations, social media, and other channel partners
• Adapt as AI-driven search evolves, test emerging approaches, and translate complex findings into clear recommendations

Skills

SEO management

Enterprise-scale SEO

Data-driven decision making

Communication & collaboration

Analytical thinking

Education

Bachelor's degree in English, journalism, economics, finance or related field

Tools

Semrush

Google Search Console

Clearscope

Profound

Job description

Your Opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together. We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).

Within Marketing Channel Strategy, the Answer Engine Optimization and Search Engine Optimization team strengthens how investors discover, understand, and engage with Schwab across search and AI-driven experiences. This team partners across Retail, Advisor Services, Workplace Services, and International to increase Schwab’s visibility and authority when people seek financial information.

As Senior Manager, AEO & SEO Content Activation, you will shape and activate strategies that improve search visibility, AI discoverability, engagement, and measurable business outcomes. You will use analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements. Success requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners. You will adapt as AI-driven search evolves, test emerging approaches, and translate complex findings into clear recommendations that teams can act on.

What you have

Required qualifications

• 5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
• Bachelor’s degree in English, journalism, economics, finance, or a related field
• Experience developing digital content and marketing briefs
• Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
• Knowledge of answer engine optimization and how AI answer engines surface and cite content
• Familiarity with content management systems, taxonomy, information architecture, and website governance
• Proficiency with PowerPoint, Excel, and Microsoft Office
• Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
• Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries
• Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment

Preferred qualifications

• Experience in financial services or another highly regulated industry
• Experience with AI visibility and tracking platforms such as Profound
• Experience with SEO platforms such as Semrush, Google Search Console, or Clearscope
• Knowledge of Adobe Analytics or a comparable analytics platform
• Experience with Sanity or another headless content management system
• Experience with digital public relations, earned-media strategy, affiliate partnerships, publishers, or review sites
• Understanding of investing and personal finance
• Ability to translate strategic direction into clear, scalable requirements for content and channel partners

In addition to the salary range, this role is eligible for bonus or incentive opportunities.