Senior Manager, AEO & SEO Content Activation

Charles Schwab; Westlake (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off, volunteering, sabbatial

Parental leave and family benefits

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a Senior Manager, AEO & SEO Content Activation to lead enterprise SEO strategy and AI-driven content activation. You will prioritize opportunities, establish governance, and translate insights into scalable content and technical improvements across channels.

You will collaborate with cross‑functional teams including Retail, Advisor Services, Workplace, and International to boost search visibility and measure business outcomes in a hybrid on‑site role in Westlake, TX.

Qualifications

• 5+ years of enterprise-scale SEO experience (on-page, content, technical SEO).
• Bachelor’s degree in English, journalism, economics, finance, or related field.
• Experience creating digital content and marketing briefs.
• Experience defining KPIs and translating data into actionable recommendations.
• Knowledge of answer engine optimization and how AI answer engines surface and cite content.
• Familiarity with CMS, taxonomy, information architecture, website governance.
• Proficient in PowerPoint, Excel, and MS Office.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and collaboration to influence partners.
• Ability to adapt strategies and prioritize in evolving digital environment.

Skills

Enterprise SEO management

Content strategy

Data-driven decision making

Stakeholder collaboration

Analytical thinking

Communication

Adaptability

MS Office proficiency

Problem solving

Education

Bachelor's degree in English, journalism, economics, finance

Tools

Semrush

Google Search Console

Clearscope

Adobe Analytics

Sanity (headless CMS)

Job description

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together. We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).

Within Marketing Channel Strategy, the Answer Engine Optimization and Search Engine Optimization team strengthens how investors discover, understand, and engage with Schwab across search and AI-driven experiences. This team partners across Retail, Advisor Services, Workplace Services, and International to increase Schwab’s visibility and authority when people seek financial information.

As Senior Manager, AEO & SEO Content Activation, you will shape and activate strategies that improve search visibility, AI discoverability, engagement, and measurable business outcomes. You will use analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements. Success requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners. You will adapt as AI-driven search evolves, test emerging approaches, and translate complex findings into clear recommendations that teams can act on.

What you have

Required qualifications

• 5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
• Bachelor’s degree in English, journalism, economics, finance, or a related field
• Experience developing digital content and marketing briefs
• Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
• Knowledge of answer engine optimization and how AI answer engines surface and cite content
• Familiarity with content management systems, taxonomy, information architecture, and website governance
• Proficiency with PowerPoint, Excel, and Microsoft Office
• Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
• Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries
• Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment

Preferred qualifications

• Experience in financial services or another highly regulated industry
• Experience with AI visibility and tracking platforms such as Profound
• Experience with SEO platforms such as Semrush, Google Search Console, or Clearscope
• Knowledge of Adobe Analytics or a comparable analytics platform
• Experience with Sanity or another headless content management system
• Experience with digital public relations, earned-media strategy, affiliate partnerships, publishers, or review sites
• Understanding of investing and personal finance
• Ability to translate strategic direction into clear, scalable requirements for content and channel partners

In addition to the salary range, this role is eligible for bonus or incentive opportunities.

What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance