Senior Manager, SEO & AI Visibility (AEO/GEO)

ADP, Inc.; Roseland (NJ); On-site; USD 100,000 - 186,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Matched Retirement Savings

Wellness Program

Short-term Disability

Long-term Disability

Holidays

Personal Days & Vacation

Paid Volunteer Time Off

Job summary

ADP, Inc. is seeking a Senior Manager, Search Optimization to lead SEO, AEO, and GEO across traditional search and AI-powered discovery. You will own end-to-end workstreams, partnering with Content, Product Marketing, Web, Engineering, Analytics, and agencies to drive qualified demand and revenue.

The role is within Growth Marketing, offering autonomy, substantial resources, and a focus on measurable growth opportunities in a dynamic enterprise environment.

Qualifications

• 3+ years of hands-on AEO/SEO experience in a technical, fast-paced environment.
• Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on-page optimization.
• Analytical self-sufficiency with the ability to move from data to hypothesis and impact without a dedicated analyst.
• Curiosity about generative AI and practical experience evaluating visibility in AI-powered search.

Responsibilities

• Identify and prioritize search optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, and authority.
• Build and execute roadmaps for SEO, AEO, and GEO tied to traffic, leads, and revenue—not just rankings.
• Improve visibility across Google, AI Overviews, ChatGPT, Copilot, Claude, and other AI discovery experiences.
• Conduct technical audits and translate findings into clear requirements for web and engineering partners.
• Use data to identify opportunities and measure visibility, citations, and qualified demand.

Job description

ADP, Inc. is seeking a Senior Manager, Search Optimization to lead SEO, AEO, and GEO across traditional search and AI-powered discovery. You will own end-to-end workstreams, partnering with Content, Product Marketing, Web, Engineering, Analytics, and agencies to drive qualified demand and revenue.

The role is within Growth Marketing, offering autonomy, substantial resources, and a focus on measurable growth opportunities in a dynamic enterprise environment.