Senior Adobe Target & Front-End Engineer

Publicis Sapient; Atlanta (GA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Work-life flexibility

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient in the United States is seeking a Senior Adobe Target Developer who translates experimentation requirements into reliable, measurable implementations and maintains quality standards for code, QA, accessibility, performance and release readiness.

You will develop and support Target activities, build front-end code with JavaScript/TypeScript/HTML/CSS, configure audiences and delivery safeguards, and collaborate with product, design, analytics and MarTech teams to deliver robust

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

Skills

Adobe Target experience

Front-end development

JavaScript

TypeScript

HTML

CSS

Accessibility

Cross-browser testing

QA utilities

Git-based development

Release readiness

Documentation

Communication skills

Education

Bachelor’s or Master’s degree in IT/CS/Digital Tech/Design

Tools

Adobe Target

Git

Browser developer tools

QA utilities

Analytics tools integration

Job description

Publicis Sapient in the United States is seeking a Senior Adobe Target Developer who translates experimentation requirements into reliable, measurable implementations and maintains quality standards for code, QA, accessibility, performance and release readiness.

You will develop and support Target activities, build front-end code with JavaScript/TypeScript/HTML/CSS, configure audiences and delivery safeguards, and collaborate with product, design, analytics and MarTech teams to deliver robust