Senior ABX Architect for Enterprise Pipeline

Sanity; United States; À distance; USD 140 000 - 220 000; Plein temps

Avantages offerts par ce poste

Health plans

Stock options

Location-based salary

Global team

Résumé du poste

Sanity is seeking a strategic Senior Manager of ABX to design and lead enterprise account-based experiences that accelerate pipeline across target accounts from first touch to close. You will orchestrate personalized, cross-channel campaigns and align marketing and sales to optimize performance and revenue impact.

The role requires 6+ years in B2B marketing with ABX/ABM experience targeting enterprise accounts, and a data-driven mindset to measure, learn, and improve programs.

Qualifications

• 6+ years in B2B marketing targeting enterprise accounts.
• Proven pipeline impact from ABX programs.
• Experience partnering with sales and marketing across channels.

Responsabilités

• Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity’s enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
• Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey.
• Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
• Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates.
• Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

Connaissances

ABX strategy

Enterprise marketing

Data-driven decision-making

Project management

Outils

Demandbase

Salesforce

Intent data providers

Description du poste

Sanity is seeking a strategic Senior Manager of ABX to design and lead enterprise account-based experiences that accelerate pipeline across target accounts from first touch to close. You will orchestrate personalized, cross-channel campaigns and align marketing and sales to optimize performance and revenue impact.

The role requires 6+ years in B2B marketing with ABX/ABM experience targeting enterprise accounts, and a data-driven mindset to measure, learn, and improve programs.