Global ABX & Industry Marketing Leader

Zendesk, Inc.; Austin (TX); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. seeks a strategic, hands-on marketing leader to build the global ABX framework and programs that engage priority accounts and industries, turning insights into experiences that fuel pipeline growth.

You will partner across Sales, Product Marketing, and regional teams to drive measurable impact and scalable, AI-enabled campaigns. Lead the global ABX operating model, create playbooks, manage paid media for priority accounts, and develop industry plays with field enablement.

Qualifications

• 5+ years in B2B SaaS marketing with 2+ years in ABM or demand gen.
• Experience planning and activating 1:1, 1:few, or ABM paid media campaigns.
• Skilled with ABM platforms, CRM, and engagement workflows.

Responsibilities

• Lead global ABX operating model across 1:1 named accounts and cohorts.
• Create repeatable playbooks and templates for regional activation.
• Direct paid media strategy for priority accounts and cohorts.
• Translate account signals into coordinated programs with Sales.
• Measure performance and scale programs across markets.

Skills

ABM marketing

B2B SaaS

Paid media planning

Cross-functional collaboration

AI-enabled marketing

Data-driven decision making

Strategic thinking

Tools

CRM systems

ABM advertising platforms

Marketing data workflows

Canva

CDP

Job description

Zendesk, Inc. seeks a strategic, hands-on marketing leader to build the global ABX framework and programs that engage priority accounts and industries, turning insights into experiences that fuel pipeline growth.

You will partner across Sales, Product Marketing, and regional teams to drive measurable impact and scalable, AI-enabled campaigns. Lead the global ABX operating model, create playbooks, manage paid media for priority accounts, and develop industry plays with field enablement.