Senior ABX Strategist - Enterprise B2B Growth

MarketOne International; Waltham (MA); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

MarketOne International is seeking an experienced Account Strategy and Planning lead to develop quarterly ABX strategies, map buying groups, and define activation plans across campaigns. You will analyze intent data, CRM signals, website engagement, and channel performance to surface in-market accounts and guide media and sales development teams.

This role requires deep ABM/ABX expertise, experience building audience segments from first to third party data, and proven success planning paid

Formación

• 5+ years in a B2B marketing strategy or ABX/ABM role.
• Agency or client services experience delivering work to external stakeholders.
• Experience building audience segments using first, second, and third‑party data.
• Demonstrable knowledge of ABM/ABX principles and translating them into targeting and messaging decisions.
• Proven experience planning and executing paid digital campaigns across search, display, social and video.

Responsabilidades

• Develop and maintain quarterly ABX strategies for assigned accounts, covering account prioritization and activation planning.
• Analyze intent data, CRM pipeline signals, website engagement, and channel performance to surface activation priorities.
• Define buying group structures and progression indicators across the purchase journey.
• Plan and guide integrated channel campaigns and provide targeting specifications and channel weighting recommendations.

Conocimientos

ABM expertise

Audience segmentation

Paid digital campaigns

Written communication

Data-driven decisions

Herramientas

Demandbase

6sense

Salesforce CRM

Marketo

Salesforce Engage

The Trade Desk

Google Ads

Meta Campaign Manager

LinkedIn Campaign Manager

Descripción del empleo

MarketOne International is seeking an experienced Account Strategy and Planning lead to develop quarterly ABX strategies, map buying groups, and define activation plans across campaigns. You will analyze intent data, CRM signals, website engagement, and channel performance to surface in-market accounts and guide media and sales development teams.

This role requires deep ABM/ABX expertise, experience building audience segments from first to third party data, and proven success planning paid