Senior ABM Marketing Manager, Enterprise Finance

rogo.com; New York (NY); On-site; USD 170,000 - 230,000; Full time

Job summary

rogo.com is seeking a Senior Enterprise Marketing Manager to plan, execute and measure account-based marketing programs that land new clients and expand within institutions. You will translate enterprise priorities into coordinated campaigns, working with Sales, Field Marketing and Product Marketing to deliver high‑quality programs for our ICP.

Reporting to Demand Generation, you’ll own program planning, budgets, and execution, partnering with Sales and Post-Sales to achieve commercial

Qualifications

• 5–8 years of relevant B2B marketing experience with hands-on ownership of ABM programs.
• Experience in financial services is a plus, with understanding of how institutions evaluate technology.
• Experience building ABM programs from scratch or owning ABM at startups or high-growth companies.
• Proven ability to partner with enterprise Sales and Field Marketing on coordinated account programs.
• Record of connecting marketing programs to pipeline and expansion.

Responsibilities

• Plan, execute and measure account-based marketing programs targeting priority enterprise accounts.
• Translate product positioning into messages and offers for our ICP and coordinate executive experiences.
• Own detailed program planning, timelines, budgets and deliverables; manage cross-functional execution.
• Create one-to-one and one-to-few programs across personalized content, paid media, email, events and outreach.
• Track goals with Sales and Marketing Ops, report on engagement and opportunities, and optimize investments.

Skills

ABM strategy

B2B marketing

Enterprise marketing

Sales collaboration

Campaign management

Content creation

Analytics

Budget management

Salesforce

Marketing automation

Tools

Salesforce

Marketo

Job description

rogo.com is seeking a Senior Enterprise Marketing Manager to plan, execute and measure account-based marketing programs that land new clients and expand within institutions. You will translate enterprise priorities into coordinated campaigns, working with Sales, Field Marketing and Product Marketing to deliver high‑quality programs for our ICP.

Reporting to Demand Generation, you’ll own program planning, budgets, and execution, partnering with Sales and Post-Sales to achieve commercial