Senior ABM Field Marketing Lead (Enterprise Demand)

Teradata; Helena (MT); On-site; USD 120,000 - 190,000; Full time

Job summary

Teradata is seeking a Sr. Field Marketing Manager to drive ABM and demand generation initiatives across defined North American verticals.

You will partner with sales leadership to design account-based programs, build buying committee maps, and manage field programs from events to digital campaigns. You will work closely with Product Marketing, Brand, and Revenue Operations to measure ROI and optimize for pipeline impact, travel ~25% for events, and align with the broader revenue goals of the

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record partnering with field sales, participating in account planning, QBRs, and deal strategy.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned verticals in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts including economic buyers and business sponsors.
• Plan and execute field programs (executive roundtables, industry events, trade shows, virtual programs) and measure ROI.
• Collaborate with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging and attribution.
• Measure and report pipeline contribution and program performance; optimize based on data.

Skills

ABM experience

Demand generation

Cross-functional collaboration

CRM analytics

Multi-channel campaigns

Data-driven decisions

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Demandbase

6sense

CRM platforms

Marketing analytics tools

Job description

Teradata is seeking a Sr. Field Marketing Manager to drive ABM and demand generation initiatives across defined North American verticals.

You will partner with sales leadership to design account-based programs, build buying committee maps, and manage field programs from events to digital campaigns. You will work closely with Product Marketing, Brand, and Revenue Operations to measure ROI and optimize for pipeline impact, travel ~25% for events, and align with the broader revenue goals of the