Senior Enterprise Marketing Manager – ABM & AI Growth

HOVER; San Francisco (CA); Hybrid; USD 179,000 - 220,000; Full time

Benefits offered by this job

Salary

Healthcare

Unlimited PTO

Family Leave

Self-Care Days

Wellbeing Resources

Learning Budget

Job summary

Hover's enterprise marketing team is hiring the second ABM practitioner to own vertical programs for insurance and construction. You will build and refine account tiering, develop account-specific plans, run ABM campaigns across channels, and transform co-marketing relationships into measurable engines.

You’ll partner with sales, CS, product marketing, enablement, and partners to align on priorities and revenue goals. You will report to the Senior Director, Enterprise Marketing.

Qualifications

• 8-12+ years of experience in B2B or enterprise marketing.
• Experience partnering with sales on enterprise accounts.
• Proven track record in long, relationship-driven enterprise sales cycles.
• Experience building programs from the ground up.
• Familiar with data hygiene and defending numbers in a marketing stack.
• Genuine curiosity about AI tools and their impact on marketing.

Responsibilities

• Run and maintain vertical ABM playbooks for insurance and construction.
• Build and refine account tiering frameworks and plans for enterprise accounts.
• Create and execute ABM campaigns across marketing channels with channel owners.
• Rearchitect co-marketing programs to turn relationships into engines.
• Track marketing-influenced revenue and campaign performance; adjust plans accordingly.
• Partner with sales, CS, and partner managers to stay aligned on priorities.
• Collaborate with product marketing and enablement to craft account-specific materials.
• Leverage AI tooling to scale the function without headcount growth.

Job description

Hover's enterprise marketing team is hiring the second ABM practitioner to own vertical programs for insurance and construction. You will build and refine account tiering, develop account-specific plans, run ABM campaigns across channels, and transform co-marketing relationships into measurable engines.

You’ll partner with sales, CS, product marketing, enablement, and partners to align on priorities and revenue goals. You will report to the Senior Director, Enterprise Marketing.