Senior ABM Manager: Scale High-Impact B2B Campaigns

Sage City; Atlanta (GA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Sage is seeking a Senior Account-Based Marketing Manager to lead a high-visibility ABM program across the US and Canada. You will own strategy and execution, align Sales and BDRs, and drive measurable pipeline growth in a fast-growing North American market.

You will work with an established ABM tech stack, collaborate cross-functionally, and move between strategic planning and hands-on campaigns across paid media, LinkedIn, display, email and content.

Qualifications

• 5+ years of B2B/SaaS ABM/ABX account-based marketing experience.
• Built scalable ABM programs for mid-market or enterprise B2B organizations.
• Strong ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.
• Proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.
• Partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.
• Able to run coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.
• Strong project management, communication, and cross-functional collaboration skills.

Responsibilities

• Own and scale a high-impact ABM program across the US and Canada.
• Turn ABM into a measurable revenue channel tied to account engagement, SQOs, pipeline, ROI, and marketing efficiency.
• Gain executive visibility and help shape ABM best practices that can influence Sage’s approach across regions.
• Collaborate with Sales, BDR/SDR, and marketing to align priorities and drive coordinated campaigns.

Skills

ABM/ABX experience

ICP development

Sales alignment

6sense

Salesforce

Tools

6sense

Demandbase

Salesforce

Marketing automation platforms

Job description

Sage is seeking a Senior Account-Based Marketing Manager to lead a high-visibility ABM program across the US and Canada. You will own strategy and execution, align Sales and BDRs, and drive measurable pipeline growth in a fast-growing North American market.

You will work with an established ABM tech stack, collaborate cross-functionally, and move between strategic planning and hands-on campaigns across paid media, LinkedIn, display, email and content.