Senior Account-Based Marketing Manager

Sage City; Austin (TX); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Sage is scaling its North America account-based marketing program, and this role will help shape how we identify, prioritize, engage, and convert high-value mid-market accounts across the U.S. and Canada.

As Senior ABM Manager, you will lead a high-visibility ABM program focused on outbound pipeline growth, Sales and BDR alignment, account engagement, and measurable opportunity creation. This is a senior individual contributor role designed to move confidently between strategy and execution in a

Qualifications

• 5+ years of B2B/SaaS ABM/ABX experience with hands-on ownership of ABM programs.
• Developed and executed scalable ABM programs for mid-market or enterprise B2B organizations.
• Strong ICP development, account segmentation, and intent data understanding.
• Proficient in ABM platforms such as 6sense or Demandbase, Salesforce CRM, and marketing automation.
• Partnered with Sales/BDR teams to align prioritization and drive engagement across channels.
• Experience running ABM campaigns across paid media, LinkedIn, display, email, and content.

Responsibilities

• Own and scale a high-impact ABM program across US/Canada.
• Turn ABM into a measurable revenue channel with accountable ROI.
• Collaborate with Sales and BDR teams to align priorities and drive pipeline.
• Lead cross-functional campaigns across paid media, social, email and web.

Skills

ABM strategy

Leadership

ICP development

Sales alignment

Multi-channel

Analytics/ROI

Forecasting

Tools

6sense

Demandbase

Salesforce

Marketing automation

Job description

Sage is scaling its North America account-based marketing program, and this role will help shape how we identify, prioritize, engage, and convert high-value mid-market accounts across the U.S. and Canada.

As Senior Account-Based Marketing Manager, you will lead a high-visibility ABM program focused on outbound pipeline growth, Sales and BDR alignment, account engagement, and measurable opportunity creation. This is a senior individual contributor role for someone who wants to take ownership to refine structure to a growing and maturing ABM program, with leadership empowerment and support who are invested in helping the program scale.

This role is designed for an ABM marketer who has helped build, scale, or improve a B2B account-based program and can move confidently between strategy and execution planning in a cross-functional environment. You will have access to an established ABM tech stack, agency support, sales partnership, and a clear business need to create a more connected and measurable ABM engine across North America.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Own and scale a high-impact ABM program across the US and Canada as Sage continues growing in North America and investing in more targeted ways to reach priority mid-market accounts.
• Turn ABM into a measurable revenue channel tied to account engagement, SQOs, pipeline, ROI, and marketing efficiency.
• Gain executive visibility and help shape ABM best practices that can influence how Sage approaches account-based marketing across other regions.
• Grow your career within a stable, global SaaS company investing heavily in agentic AI and guided by our mantra "We do the Right Thing" and values: Human, Bold, Trust, and Simplify.

Location Requirement:

Hybrid 3 days per week from either our Austin office (405 Colorado St.) or Atlanta office (Ponce City Market)

Minimum Qualifications

• 5+ years of B2B/SaaS ABM/ABX account-based marketing experience, with hands-on ownership of ABM programs.
• You have developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns.
• Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.
• You're proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.
• You have partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.
• You can speak to running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.
• You have used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency.
• You bring strong project management, communication, and cross-functional collaboration skills, with the ability to influence multiple stakeholders and manage campaigns, budgets, and priorities.